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Arons named as Machinima GM

Warner Bros has announced that its former senior VP of worldwide marketing Russell Arons has become the new general manager of Machinima. Arons will work with existing Machinima CEO Chad Gustein for a period after which he will leave the company to pursue other projects. Arons will from that point …

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Warner Bros agrees to buy Machinima

Having already invested plenty in the company, Warner Bros has now signed a deal to acquire full control of the video specialist. Deadline reports that Machinima will join Warner’s Digital Networks division. Early last year Warner led a $24m investment drive for it. The move is designed to allow Warner …

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Machinima and FTC call peace on deceptive advertising complaint

The US Federal Trade Commission has agreed a final consent order with Machinima about the network’s future paid endorsements. In September last year the FTC ruled that Machinima was guilty of ‘deceptive advertising’ after it found that the network paid some YouTubers up to $30k to produce Xbox One videos …

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FTC rules Machinima ‘deceived’ viewers with Xbox One ads

The murky side of YouTube games coverage has been dragged into the light with the confirmation that Machinima paid video makers to make positive Xbox One content without disclosing the deal. The Federal Trade Commission found that the network paid some YouTubers up to $30k to produce Xbox One videos …

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Machinima gets $24m from Warner Bros, cuts staff

Machinima has landed another round of funding led by Warner Bros, though it hasn’t stopped the multi-channel network from cutting a chunk of its staff along with a few programs. A total of $24m has been raised for the network by Warner Bros, Redpoint Ventures, MK Capital, Coffin Capital and …

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Microsoft and Machinima defend YouTube Xbox One deal

Microsoft and Machinma have responded to yesterday’s report on the pair’s confidential Xbox One endorsement arrangement, claiming that the deal was a typical marketing partnership.” In a joint statement to Polygon, the companies denied the deal involved any shady practices – a notion that could be questioned by the US …

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