Tag Archives: machinima

Microsoft paying YouTube content producers for Xbox One coverage – report

Microsoft reportedly made deals with several Machinima video partners for extra pay, provided they promote Xbox One without mentioning any endorsement from the firm. A piece on Ars Technica alleges that the terms of the promotion included an extra $3 per thousand views bonus from Microsoft to video producers highlighting …

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Machinima, The Queen and thousands of pounds worth of prizes in this week’s MCV

This latest MCV–which isnow available to view online– features pieces on the street date debate, the global problem caused by UK price wars and our interview with Machinima We also reveal the best online-only games retailers, give away thousands of pounds worth of prizes in our big quiz, and UKIE’s …

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Machinima: Lights, camera, traction

Two weeks ago we took a long look at the current state of advertising games on TV, and the jury is still out on the value of that medium. But in terms of actual editorial content, the games revolution has already been televised – as online video. Just ask Machinima …

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Online video giant Machinima expands to UK

One of the most popular YouTube channels for games content is setting up a dedicated UK business. US firm Machinima has told MCV it plans to target British gamers as part of a European expansion that will deliver new and localised video content. It has already promoted former UK community …

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LGC: Video games is the second most popular category on YouTube

Video must be at the heart of publishers’ modern marketing strategy, says Google. Speaking at London Games Conference this evening, Google’s industry manager for entertainment Warren Mills revealed that video games is the second most popular category on YouTube. Which, Mills added, is in itself the second biggest search engine …

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