MCV/DEVELOP News, events, research and jobs from the games industry
TV ads for Mario and Sonic at the Olympic Winter Games will appear on seven kids channels simultaneously, MCV can reveal. The 90 second creatives will appear at 5:15 tomorrow (Friday), on Cartoon Network, Cartoon Network Too, Boomerang, Nickelodeon, Nick Toons, Disney XD and CITV. The activity is part of …
Read More »Sega: We can be Xmas No.1
Sega has claimed that Mario & Sonic At The Olympic Winter Games is the only game capable of challenging Activision’s Modern Warfare 2 and EA’s FIFA 10 for the Christmas No.1 chart spot. The firm is backing the title with its biggest ever marketing campaign – which will stretch beyond …
Read More »Sega to take over Trafalgar Square
Sega is planning to take over Trafalgar Square this October to promote the long-awaited Mario & Sonic at the Olympic Winter Games in time for the Christmas gifting period, MCV understands. It is believed that the title, due out on October 16th, will benefit from a high-profile showcase during the …
Read More »Sega unveils Wacky World of Sports
Sega has announced a quirky new sports title for Wii, Wacky World of Sports. The game, which is due for release later in the year, features some of the more unusual sports from countries including Italy and Australia, such as furniture racing and extreme ironing. For the full story, click …
Read More »UK CHARTS: Wii Fit holds on
Wii Fit has become Nintendo’s longest serving ELSPA Gfk-ChartTrack All Formats No. 1, with a total of 11 weeks at the top. The fitness title surpasses Nintendo’s previous record-holder, Pokmon Yellow, which enjoyed ten weeks at No. 1 back in 2000. Wii Fit has also managed to hold off competition …
Read More »Sega confirms Vancouver 2010 game
Publisher Sega has announced that Vancouver 2010 – the Official Video Game of the Olympic Winter Games, will arrive on Xbox 360, PS3 and PC next winter. The announcement follows Sega’s agreement with the International Sports Multimedia, the official licensee of the Winter Olympics, and will be developed by Beijing …
Read More »New Mario and Sonic confirmed
Sega will publish a sequel to Mario and Sonic at the Olympic Games, based on the 2010 Winter Olympics. The title was confirmed to The Province by the Winter Olympics’ director of licensing Dennis Kim, while MCV understands an official announcement will be made later in the week. "Last year, …
Read More »Sega Q1 sales up 90%
Post-Christmas sales of Mario & Sonic At The Olympic Games have helped push Sega’s Q1 revenues for 2008-2009 up 90 per cent to 30.5 billion Japanese yen ($279.6m). The result, for the three months to March 31st 2008, means that the division reduces its operating loss from 7.2 billion yen …
Read More »Mario & Sonic to keep Sega running until Xmas
Sega is embarking on its first re-marketing of a catalogue title in a bid to keep Mario and Sonic in the UK All Formats top five until Christmas. The ambitious target has been set after the Wii and DS title clocked up 1.2m sales in the UK since launch last …
Read More »UK CHARTS: Another week at No.1 for Gran Turismo
Sony’s Gran Turismo: Prologue has enjoyed its second week at the top of ChartTrack/ELSPA’s All Formats entertainment software chart. The title was responsible for 39 per cent of all PS3 games sales – but, possibly due to its non-premium price, only provided 28 per cent of the format’s software revenue. …
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