MCV/DEVELOP News, events, research and jobs from the games industry
Veteran games agency finds new home
Read More »Keywords acquires Pokemon creative agency Maverick Media to strengthen marketing services offering
PS5’s first global ad spot should have made more of the industry’s ability to bring people together
Given the pandemic, putting a player alone in series of dark and dangerous places seems offbeat
Read More »COVID-19 is packing releases into H2 – alongside new console launches – making for a titanic fight for consumer attention post-lockdown
A lot of product and a lot of marketing spend, will try to find potentially elusive eyeballs, in a compressed period of time.
Read More »Former Amazon and EA exec Patrick Buechner is Manticore Games’ new CMO
"Core is poised to unleash a new generation of creators"
Read More »“It’s easy to be put off by exorbitant prices for the top-tier talent” – The true value of influencer marketing
James Day, head of community management & social media at Jagex, identifies the true value of influencer marketing
Read More »ESA to rebrand E3 as a ‘fan, media, and influencer festival’ that capitalises on influencers’ desire for ‘social good’
"We have something they crave for their social good efforts – attention and access to a platform representing the biggest industry on the planet"
Read More »‘Games released in 2019 are making around half as much money as games released in 2018,’ says Mike Rose
"Developers are pricing their games too low – higher prices are, on average, resulting in better sales, and much better revenues"
Read More »Green Man Gaming on the ‘rewards of performance marketing’ in a ‘crowded industry’
"Performance marketing is all about growing a business profitably"
Read More »Network N: ‘Developers, if you do one thing after reading this, go ask somebody about marketing.’
"Discovery is not an easy riddle to solve. But what you can’t do is ignore the problem, create beautiful art and hope that it will be discovered!"
Read More »Merge Games celebrates 10th anniversary with $4m ‘Warchest’ fund for indies
"We have consistently championed games that look and feel different"
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