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Tag Archives: marketing

How to market a game like Culdcept Revolt

When NIS America published Omiyasoft’s turn-based strategy game Culdcept Revolt on 3DS earlier this month, you’d be forgiven for thinking this was the start of a brand-new franchise for the company. After all, this is the first time a Culdcept game has ever been released in Europe. In fact, the …

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Wolfenstein 2’s ‘Punch a Nazi’ marketing campaign is ‘a healthy avenue to vent frustration’ says Bethesda

Bethesda has opened up about its recent marketing campaign for its upcoming shooter Wolfenstein II: The New Colossus. Launched on Twitter over the weekend, the short video showed an in-game Nazi being punched in the face with the slogan, ‘If you are a Nazi, GTFO’ in huge letters either side …

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MOBA and MMOs top marketing priority for English localisation

MOBA titles are the top-marketing priority for English-language game developers, according to a new report from online translation agency One Hour Translation. Whereas MOBA, MMO and MMORPG translation projects made up just 22 per cent of all game translations in 2016, that figure has since jumped to 54 per cent …

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