MCV/DEVELOP News, events, research and jobs from the games industry
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Read More »Volition producer was uncomfortable with THQ’s Saints Row marketing
An associate producer from developer Volition has spoken out about her discomfort at the series’ handling by former publisher THQ. I did not always love how much THQ put an emphasis on porn stars,” Kate Nelson told Edge. In Saints Row 2 and Saints Row 3 there was an emphasis …
Read More »Peak season push for Pikmin 3
It’s out now, but Nintendo expects Pikmin 3 to be a Wii U system-seller right up until Christmas. The company told MCV that it is already planning a post-launch campaign that will run during Q4, accompanying other blockbuster titles such as Super Mario 3D World and Donkey Kong Country: Tropical …
Read More »Ultimate Team takes centre stage in FIFA 14 campaign
Electronic Arts has taken its hit FIFA Ultimate Team mode on a major PR and retail tour in a bid to educate the masses. 35 per cent of FIFA gamers play Ultimate Team, making it the most popular mode. But to some it’s a tricky one to explain – a …
Read More »Saints Row IV has ‘greater potential’ than predecessor
Saints Row: The Third may have broken records for THQ, but new publisher Deep Silver says Saints Row IV will do even better. The firm is planning a ‘disruptive’ marketing campaign, featuring a new drink called Saints Flow and a music single. Saints Row The Third was a huge success …
Read More »Industry roundtable: using mobile to market games
The world of mobile has opened up a variety of new routes to market. But as well as being a medium for content, it’s also a pretty powerful platform for marketing.In that context, mobile is a important way to communicate with and acquire customers. Smartphones can keep them engaged with …
Read More »Chris Clarke and others form new marketing services agency Plan of Attack
Three names from the PR business have joined forces to launch a new marketing services agency. Called Plan of Attack, the business is the creation of Chris Clarke, Tricia Gray and Audra McIver and is based in three cities – London, Amsterdam and San Francisco. It already has a healthy …
Read More »DIY marketing and PR for indie games
Marketing expert Kristina Seznec looks into how developers can survive without publishers
Read More »Major TV campaign for Animal Crossing 3DS
Nintendo is putting its money where its mouth is for upcoming 3DS system shifter, Animal Crossing: New Leaf. The company tells MCV the game is a key release for the handheld and has organised an expansive TV campaign for launch. The firm has also booked press ads and launched special …
Read More »iVentureCapital invests in rising social dev Kamicat
Marketing firm TrafficCaptain to help push Kamicat Football to more players
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