MCV/DEVELOP News, events, research and jobs from the games industry
"Details have become more important than ever"
Read More »Sony to target ‘hardcore’ players for its next-gen system
Marketing marijuana tycoon game, Weedcraft Inc, has been a ‘nightmare’, says Devolver boss
"It has been a f--king nightmare"
Read More »Ubisoft enlists Ross Kemp to tell tales of The Division 2’s lawless Dark Zone
"Walford to Washington"
Read More »Women in Games appoints new executive board and establishes two new positions
"We are focused on building an organisation capable of delivering deeds as well as words"
Read More »How ‘dropping the barrier between marketing and development’ created a live action Life is Strange 2 trailer
Gamers don’t want to be marketed to; they want to be entertained. Chris Hassell, Co-Founder at Ralph, shares his expertise on engaging and expanding your game's audience beyond the initial launch
Read More »Fourth Floor Creative grows to 18 staff in first 12 months: ‘We saw a real opportunity to do it right’
On it's first birthday, the impressive growth of influencer-marketing agency shows that it's getting the balance right between brand and creator
Read More »Marketing indie games: Putting the fun in funnel
Failbetter Games’ marketing manager Haley Uyrus on how to make the most of your sales funnel
Read More »Gearing up for Q4 seasonal events: What mobile games marketers need to do
AppLovin's MD for EMEA, Johannes Heinze, looks at thow the holiday season can be a great boost to mobile games, as long as you approach it correctly
Read More »How to market a game like Culdcept Revolt
When NIS America published Omiyasoft’s turn-based strategy game Culdcept Revolt on 3DS earlier this month, you’d be forgiven for thinking this was the start of a brand-new franchise for the company. After all, this is the first time a Culdcept game has ever been released in Europe. In fact, the …
Read More »Wolfenstein 2’s ‘Punch a Nazi’ marketing campaign is ‘a healthy avenue to vent frustration’ says Bethesda
Bethesda has opened up about its recent marketing campaign for its upcoming shooter Wolfenstein II: The New Colossus. Launched on Twitter over the weekend, the short video showed an in-game Nazi being punched in the face with the slogan, ‘If you are a Nazi, GTFO’ in huge letters either side …
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