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Tag Archives: marketing

MCV GameTime: Industry TV advertising monitor (week ending Sept 30th)

With the busy autumn/winter period up and running, five titles launched TV campaigns earlier this month. We reveal the most effective. This information is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. The influx of new game releases produced a 125 per cent year-on-year increase …

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Nintendo paints the town red for new 3DS launch

The UK will be awash with the colour red to ensure consumers are well aware of Nintendo’s bright new 3DS. Over 6,000 UK locations will be ‘painted red’ around the launch of the Metallic Red 3DS which hits shelves today, with six-sheet and 48-sheet posters advertising the new colour. Nintendo …

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David Cage criticises game marketeers

David Cage, the French creative director who shaped Heavy Rain, has criticised US publishers and marketers for not having faith in his games. In a wide-ranging interview with Develop, Cage said American marketing departments have this image of their market being gun-loving red-necks. It’s completely wrong”. He revealed he was …

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Konami kicks off PES push in pubs

Football fans will be able to grab a drink and take a look at the latest Pro Evo game at the same time. Konami has set itself the goal of attracting footie lovers with an outdoor marketing campaign forPES 2012. Ads will run in selected football stadiums, London Underground stations …

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MCV GameTime: Industry TV advertising monitor (week ending Sept 23rd)

This week we take a look at recent TV advertising activity for games and find out which campaigns have been most successful. This information is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. Games and consoles TV advertising saw a week-on-week decline for the first …

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Six-month Kinect roadshow revealed

Microsoft has outlined dates for a six-month Kinect tour which will visit UK shopping centres, Disney on Ice shows and The Clothes Show. The ‘Your Kinect Experience Tour’ kicks off in late September and will run to March. Consumers will be able to play several upcoming games compatible with the …

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Simon Harvey returns with Bosh

A new entertainment commercial and marketing broker, Bosh Entertainment, has launched – with the former Barrington Harvey chief at the helm. Simon Harvey has teamed up with US-based marketing wiz Tina Vukovic, who has worked for Sony Music and Geffen.The new firm hopes to use its media and marketing expertise …

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VIDEO: See the F1 2011 debut ad

Codemasters kicks off its biggest TV campaign ever with this ad for F1 2011 – and you can watch it here first. The 30-second advertisement will runon ITV, Channel Four, Channel Five, E4, Film Four, Sky Atlantic and Sky Sports targeting men aged between 16 and 34 years old. It …

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Sony UK splashes £3m on Resistance 3

Sony is pulling out all the stops to make Resistance 3 a September blockbuster, with a whopping 3m marketing spend. The PS3 exclusive hits shelves on September 9th, backed by a special outdoor event, as well as ads on TV, in cinemas, online and in print. TV ads have been …

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Gears of War 3’s ‘exploding graffiti’

Xbox is kicking off its Gears of War 3 campaign with a bang – literally. The third instalment in the 13m selling shooter series – out Tuesday, September 20th – will receive a huge marketing campaign consisting of store takeovers, print activity, first-of-its-kindlive TV ads and special graffiti art made …

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