Tag Archives: marketing

Final assault for seven-month Battlefield campaign

EA has entered the final phase of its mammoth seven-month Battlefield 3 marketing onslaught. Promotions for the Xbox 360, PS3 and PC blockbuster began back in March, despite the fact that the game isn’t due for release until October 28th.The firm is now upping the ante with fresh launch activity …

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Resident Evil Revelations out January 27th

Capcom’s 3DS survival horror shooter Resident Evil Revelations will hit UK shelves in January next year. Like this year’s Resident Evil: The Mercenaries 3D, Nintendo will handle sales, marketing and distribution duties for Revelations throughout Europe and Australia. Capcom will remain publisher. Revelations is the second Resident Evil game on …

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EA Legends makes gamers the commodity

Hardware, IP, technologies, delivery platforms – there are several aspects of the games business that are profitable for publishers. But lest we forget the newest: the consumer. Publisher EA has unveiled EA Legend which, in its own words, is a dynamic platform developed to provide marketers with campaign and audience …

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MCV GameTime: Industry TV advertising monitor (week ending Sept 30th)

With the busy autumn/winter period up and running, five titles launched TV campaigns earlier this month. We reveal the most effective. This information is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. The influx of new game releases produced a 125 per cent year-on-year increase …

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Nintendo paints the town red for new 3DS launch

The UK will be awash with the colour red to ensure consumers are well aware of Nintendo’s bright new 3DS. Over 6,000 UK locations will be ‘painted red’ around the launch of the Metallic Red 3DS which hits shelves today, with six-sheet and 48-sheet posters advertising the new colour. Nintendo …

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David Cage criticises game marketeers

David Cage, the French creative director who shaped Heavy Rain, has criticised US publishers and marketers for not having faith in his games. In a wide-ranging interview with Develop, Cage said American marketing departments have this image of their market being gun-loving red-necks. It’s completely wrong”. He revealed he was …

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Konami kicks off PES push in pubs

Football fans will be able to grab a drink and take a look at the latest Pro Evo game at the same time. Konami has set itself the goal of attracting footie lovers with an outdoor marketing campaign forPES 2012. Ads will run in selected football stadiums, London Underground stations …

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MCV GameTime: Industry TV advertising monitor (week ending Sept 23rd)

This week we take a look at recent TV advertising activity for games and find out which campaigns have been most successful. This information is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. Games and consoles TV advertising saw a week-on-week decline for the first …

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Six-month Kinect roadshow revealed

Microsoft has outlined dates for a six-month Kinect tour which will visit UK shopping centres, Disney on Ice shows and The Clothes Show. The ‘Your Kinect Experience Tour’ kicks off in late September and will run to March. Consumers will be able to play several upcoming games compatible with the …

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Simon Harvey returns with Bosh

A new entertainment commercial and marketing broker, Bosh Entertainment, has launched – with the former Barrington Harvey chief at the helm. Simon Harvey has teamed up with US-based marketing wiz Tina Vukovic, who has worked for Sony Music and Geffen.The new firm hopes to use its media and marketing expertise …

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