MCV/DEVELOP News, events, research and jobs from the games industry
Microsoft has outlined dates for a six-month Kinect tour which will visit UK shopping centres, Disney on Ice shows and The Clothes Show. The ‘Your Kinect Experience Tour’ kicks off in late September and will run to March. Consumers will be able to play several upcoming games compatible with the …
Read More »Simon Harvey returns with Bosh
A new entertainment commercial and marketing broker, Bosh Entertainment, has launched – with the former Barrington Harvey chief at the helm. Simon Harvey has teamed up with US-based marketing wiz Tina Vukovic, who has worked for Sony Music and Geffen.The new firm hopes to use its media and marketing expertise …
Read More »VIDEO: See the F1 2011 debut ad
Codemasters kicks off its biggest TV campaign ever with this ad for F1 2011 – and you can watch it here first. The 30-second advertisement will runon ITV, Channel Four, Channel Five, E4, Film Four, Sky Atlantic and Sky Sports targeting men aged between 16 and 34 years old. It …
Read More »Sony UK splashes £3m on Resistance 3
Sony is pulling out all the stops to make Resistance 3 a September blockbuster, with a whopping 3m marketing spend. The PS3 exclusive hits shelves on September 9th, backed by a special outdoor event, as well as ads on TV, in cinemas, online and in print. TV ads have been …
Read More »Gears of War 3’s ‘exploding graffiti’
Xbox is kicking off its Gears of War 3 campaign with a bang – literally. The third instalment in the 13m selling shooter series – out Tuesday, September 20th – will receive a huge marketing campaign consisting of store takeovers, print activity, first-of-its-kindlive TV ads and special graffiti art made …
Read More »MEDIA SPECIAL: What PR bosses really think
The strength of the UK games media depends on its relationship with the industry’s PRs and marketers. MCV chats to the latter about the future of magazines, the rise of online and more… Magazine sales are falling, and are expected to keep doing so. How does this affect how you …
Read More »Deep Silver breaks the bank for Dead Island
Publisher Deep Silver is pulling out all the stops to make sure its new IP Dead Island can stand toe-to-toe with its blockbuster rivals. The publishing face of Koch Media has invested its biggest global marketing spend ever in the hotly anticipated zombie blaster. A major pillar of the UK …
Read More »PS3 price cut ad push begins
Sony has kicked off its UK marketing campaign to promote the PS3 price cut. A six-sheet version of the ad seen in full below will feature in over 5,000 roadside posters across the country from Monday.In addition, national ads will litter the press across the coming weeks kicking off with …
Read More »MCV GameTime: Industry TV advertising monitor (wk ending August 12th)
We look at the latest TV advertising activity for games targeting men, children and housewives. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at the year-on-year weekly marketing dynamics from March 13th to July 24th, for males …
Read More »Marketing costs ‘jump when dev budgets climb’
Edinburgh Interactive 11: 'Soaring spend on triple-A has created a hit-driven business'
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