MCV/DEVELOP News, events, research and jobs from the games industry
We look at the latest TV advertising activity for games from March to July 17th, plus a look at the Top Ten games advertisers of 2011 so far. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at …
Read More »MCV GameTime (week ending July 29th)
We look at the overall advertising activity for video games on TV this year up to July 10th, and examine how publishers are targeting different TV audiences. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at the …
Read More »Captain America marketing starts today, 2 weeks after release
SEGA released Captain America: Super Soldier in Australia and New Zealand two weeks ago, but its marketing campaign kicks off today alongside the film. The heavy TV campaign started airing today, with 15 and 30 second spots on cable channels including Showtime Action, Movie One, Fox 8, MTV and others. …
Read More »MCV GameTime (week ending July 22nd)
In the third instalment of this weekly feature, we look at the overall advertising activity for video games on TV this year up to July 4th. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at the year-on-year …
Read More »Nintendo discusses Ocarina of Time marketing campaign
The Legend of Zelda: Ocarina of Time 3D released on 30 June in Australia, and Nintendo recently spoke to MCV to talk about the marketing strategy behind this landmark 3DS title. While most 3DS or other handheld titles won’t ever see the light of day on TV screens, Ocarina had …
Read More »Deus Ex set to kick off market recovery
It’s beena tough six months for the UKindustry, but Deus Ex: Human Revolution is shaping up to be the game that will kick-start the turnaround. Square Enix’s RPG shooter – out August 26th – is being promoted by one of the publisher’s heaviest marketing spends to date.It’s the first big …
Read More »Bethesda kicks off Rage ads early
Bethesda’s upcoming FPS Rage has benefited from a string of early ads to build excitement well ahead of release. The publisher kicked off its Rage marketing action plan around half a year ahead of its October 7th release to set the new 360, PS3 and PC IP apart from other …
Read More »FEATURE: Engaging with gamers
Video games have the most devoted following of any entertainment medium.Gamers queue for days to pick up new blockbusters at launch. They furiously defend their favourite games from criticism. And they don’t just want to talk with developers and publishers – they want to get involved. Such passion is great …
Read More »Xbox marketing manager joins brand agency
Brand agency Splendid, perhaps best known most recently for its Smirnoff Nightclub Exchange Project campaign, has hired former Xbox brand marketing manager Alex Weller. Weller was part of Microsoft’s Xbox 360 launch team and was part of the successful Kinect UK launch team. We are absolutely delighted to have Alex …
Read More »Mass Effect 3’s female marketing spin
EA and BioWare is giving Commander Shepard’s female iteration a stint in the limelight when Mass Effect 3 is released. The developer’s marketing director David Silverman confirmed that Ms Shepard – or "FemShep" as she’s known to the fans – will star in an official trailer leading up to the …
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