MCV/DEVELOP News, events, research and jobs from the games industry
LOOK OUT GT5, Epic Mickey and WoW: Cataclysm. This year’s best Christmas game might be the quick-to-market sequel to one of the year’s best-selling titles. Red Dead Redemption: Undead Nightmare hits retail tomorrow – just six months after the original topped the charts and ruled summer sales. The 25 game is …
Read More »Ubisoft pumps £1m into Rabbids ads
Publisher Ubisoft will spend big to turn its Raving Rabbids series into one of the industry’s biggest kids brands. The firm is shelling out 1m to promote upcoming game Raving Rabbids Travel In Time, as well as the range of Rabbids toys, figurines and even an upcoming TV show. The …
Read More »PlayStation enjoying Latin boom
Sony is to embark on a dedicated marketing campaign in Latin America following a tremendous boom for the PlayStation market in the region. The new ad spots, made by sector specialist Saatchi & Saatchi, feature both the PS3 and PlayStation Move and focus on a character called ‘babyman’ (who has …
Read More »Def Jam Rapstar marketing blitz
Publisher 4mm says Def Jam Rapstar will be a ‘phenomenon’ and is spending 1.2m to make sure of it. The ad campaign will run this month to early December in support of the game’s release on November 26th. TV ads will run across channels and video-on-demand services, such as Sky …
Read More »GAME and Gamestation Xmas ad blitz
The GAME Group has launched two mammoth Christmas campaigns that aim to attract all possible types of gamer. The marketing plan for GAME is one of the chain’s broadest to date, focusing on the central tagline of ‘Every kind of deal for every kind of gamer’. Ads are already running …
Read More »HMV kicks off Christmas campaign
It may be over a month and a half away, but HMV is already preparing to pull in extra customers in time for Christmas. The High Street and online retailer’s ‘Get Merry’ Christmas marketing campaign kicks off on November 5th, with in-store POS materials, posters, window creatives and bespoke carrier …
Read More »GAME: Day one important for Kinect
Though Microsoft’s long-term approach to Kinect will undoubtedly lead to a long tail for Kinect on the High Street, retailer GAME has told MCV that the new peripheral needs to be an instant success. Day one will be important,” trading director Adam Davis explained. How can it not be when …
Read More »Move’s 250k headstart over Kinect
Kinect may be stealing all the headlines, but Sony has come out fighting with a 13m ad blitz to drive the PlayStation business in Q4. What’s more, the platform holder says it will have sold 250,000 Moves in the UK by the time Kinect hits the market – with half …
Read More »Spend it like Beckham
EA UK has spent over 3m on its David Beckham-fronted Sports Active 2 ad push. And that number doesn’t include the fee paid to the England football superstar. EA hopes that Becks can help its big budget fitness title become the must-own workout product this Christmas. The first TV ad …
Read More »THQ steps up WWE marketing
Publisher THQ has reached an agreement with WWE that will see the company’s WWE vs Raw game promoted in conjunction with both WWE TV shows, live events and future DVD releases. 40 live WWE events will play host to game kiosks where fans can sample the latest release WWE Smackdown …
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