Tag Archives: marketing

Ubisoft has revealed its blockbuster marketing plans for Just Dance 2 and Michael Jackson: The Experience. The publisher will target the broad audience already captured by previous best-sellers Just Dance and Dance on Broadway. We are planning on spending big this Christmas on our key dance titles,” said Ubisoft’s group …

A new update on the GOG site suggests that the site is indeed closing down after all. It reads: "First of all, we apologize everyone for the whole situation and closing GOG.com. We do understand the timing for taking down the site caused confusion and many users didn’t manage to …

To mark Mario’s silver anniversary Nintendo is launching a wide-reaching marketing campaign featuring a mix of celebrities. The campaign kicked off on August 9th with a series of fans’ favourite Mario experiences, and explodes today with an epic 90-second TV ad which will be shown during Coronation Street. Stars making …

Jedward could star in a 250,000 marketing campaign for Nintendo this Christmas. The Sun is reporting that the Wii and DS manufacturer has hired the X Factor novelty act to appear in TV ads and posters that will promote Nintendo’s games in the run-up to the Yuletide season. A source …

Forget Call of Duty or FIFA – Halo: Reach could be this year’s biggest video game. And to help it along its way, Microsoft is putting more of its marketing spend behind Reach than it did for 2007’s Halo 3. A huge mainstream marketing campaign will see the title promoted …

Sony is spending 750,000 to ensure PlayStation Move is embraced by mainstream audiences when it launches next week. But the ad spend dodges specialist media and games retail to favour a supermarket tour, lifestyle press promotions and ads around major TV shows such as Big Brother, X-Factor and Premier League …

Activision reckons it can break its own sales record when Black Ops arrives on November 9th. The publisher has dismissed analysts who say Call of Duty reached its peak last year with Modern Warfare 2, which is currently the UK’s biggest selling game according to Chart-Track. The publisher is breaking …

Namco Bandai UK will dedicate its biggest marketing spend to the launch of new IP Enslaved: Odyssey to the West. And yes, that includes the money it spent on last year’s blockbuster brawler, Tekken 6. TV advertising is planned, while a huge print and online marketing campaign has already begun. …

Codemasters has finally, officially revealed first details of racing blockbuster Dirt 3. The debut trailer was shown on ESPN channels last weekend during the Summer X Games. The announcement is part of a PR ‘earthquake,’ which also includes previews in both the US and UK editions of Official PlayStation and Official …

HMV Group has consolidated the marketing divisions for HMV and Waterstone’s. The two teams have been combined to form the new group marketing department, which will be led by Graham Sim in the newly-created role of group marketing director. This new structure will come into effect on Monday, August 9th …