Tag Archives: marketing

Metroid boasts big marketing assault

The Metroid franchise makes a dramatic return next month and is backed by a substantial marketing spend. Nintendo is preparing extensive promotions to ensure the upcoming Wii title Metroid: Other M matches the success of its acclaimed predecessors when it hits shelves on September 3rd. The build-up to the game’s …

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Black Ops getting biggest investment ever

Bobby Kotick has said that his company Activision is spending more on marketing this November’s Call of Duty: Black Ops than it has spent on any other title. This across the board is the biggest investment that we’ve ever made in a launch of a title,” the exec told investors. …

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Medal of Honor marketing kicks off

Marketing for the highly anticipated Medal of Honor reboot has already begun. Electronic Arts has been showcasing the game at one of the UK’s biggest music events, and is already planning a number of other promotions – despite the game’s release being four months away. Medal of Honor has already …

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Ezio heads to the World Cup

Ubisoft is taking the chance to promote upcoming release Assassin’s Creed Brotherhood way ahead of its November 19th release date by tapping into the huge audience for the 2010 World Cup in South Africa. A TV marketing campaign will debut during the USA vs Ghana second round match that kicks …

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New and fresh digital service for 3DS

The digital distribution offering for the 3DS will be different to that seen with the likes of DS or Wii, Nintendo president Saturo Iwata has stated. I can’t go into detail on what the plans are today, but of course, with a device like Nintendo 3DS, we do intend to …

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EA stirs up World Cup tensions

Ahead of England’s World Cup opener against the USA this Saturday, official tournament partner EA is offering fans the chance to taunt our American opponents directly via a rather bizarre marketing scheme. England followers are invited to send their ‘rallying cries’ (EA’s codename for ‘messages of abuse’) via Twitter to …

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PSP 2 the big E3 surprise?

We already have a fair idea what to expect at next month’s E3 – plenty of into about Move, Natal and the 3DS (and Vitality Sensor) for instance – but Sony could perhaps be saving the biggest surprise of all. MCV has been informed of a significant increase in marketing …

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Publishers champion Facebook’s marketing power

Games publishers are getting behind Facebook as a major marketing tool, enabling them to interact with millions of consumers directly. The social network is becoming increasingly important to publishers’ marketing plans, from Nintendo directing traffic through a Monster Hunter Facebook hub to Ubisoft inviting fans to befriend the Prince of …

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Lost Planet 2’s ‘Kill Big’ marketing campaign

A blockbuster marketing campaign for Lost Planet 2 is in the works at Capcom to ensure the high-profile sequel is a success in the UK. The game is being billed as one of the publisher’s big three releases for 2010, alongside next week’s Super Street Fighter IV and the highly anticipated …

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THQ restructures UK marketing team

THQ has made a number of changes to its marketing team as part of a major restructure. The publisher has hired experienced talent from other industries and firms, and promoted some of its long-serving personnel. Most notably, Mich Davis has joined from Universal Pictures to take up the role of …

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