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Tag Archives: marketing

OPINION: OP Talent on how to create a successful influencer campaign

Set up five years ago, OP Talent was the first dedicated management company for top YouTube gaming influencers. We manage a large proportion of the UK’s top YouTubers and have been at the forefront of online brand marketing. Our talents are responsible for billions of video views and have millions …

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How to use streaming and VOD as marketing tools according to Twitch, Devolver and DingIt

The battle for the streaming market has been raging for years now. According to recent data from Streamlabs, Twitch is still by far the most dominant platform in terms of monthly active streamers, but the competition has never been fiercer. YouTube Live, for instance, has shown more growth than its …

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Facebook on maximising the reach of your campaigns

The games market is always changing and games marketing has always changed with it. But with ever-increasing post-launch revenues, it seems there’s something more symbiotic between the design and content of the games and the campaigns that support them.  We sit down with Tarquin Henderson, head of EMEA console gaming …

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Former EA marketing director sets up new games marketing consultancy

EA Chillingo’s former marketing director Stephen Hey has set up his own games marketing consultancy, HeyStephenHey. The new firm aims to provide ‘plug-in marketing expertise’ for both independent developers and publishers, with potential clients benefitting from Hey’s 24 years of experience promoting games across a variety of platforms. While the …

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Nintendo returns with new McDonalds Happy Meal tie-in

Mario will once again be gracing the boxes of McDonalds Happy Meals in the UK. NintendoLife has caught wind of a new promotion for the plumber which will roll out in the UK on January 11th and run until February 7th. It seems as if Yoshi will be the star …

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Valve is banning ‘bullshots’ from Steam store

Developers will soon be prevented from using anything other than in-game shots in a title’s Steam Store carousel. Listings will often use either promotional art or assets created during development. However, with No Man’s Sky attracting such fierce criticism for the difference between its some of its pre-release material and …

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Deus Ex brand director defends ‘Augs Lives Matters’

Square Enix’s upcoming Deus Ex: Mankind Divided has stoked the fire once again by drawing on another controversial topic in its marketing. A little over a year ago the game was dragged into controversy over its use of the term ‘Mechanical Apartheid’ in its positioning of a future where mankind …

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