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Tag Archives: marketing

Retailers ready for longer cycle

The High Street has called for increased games hardware marketing from the industry if they are to really make the lengthier console generation work. Entertainment chains, online specialists and supermarkets have all told MCV they agree with Sony, Microsoft and Nintendo’s strategies to extend the current hardware cycle. But they …

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Pre-orders soar for Battlefield BC2

Hype for Battlefield: Bad Company 2 has reached an all-time high, with EA reporting huge pre-orders for the shooter. The game is the sequel to the 2008 multiplayer hit and will arrive on March 5th on Xbox 360, PS3 and PC. It’s also the first Battlefield title since last year’s …

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Square spends millions to fulfil Fantasy

Millions of pounds will be spent on the marketing campaign for Final Fantasy XIII, MCV understands. The publisher plans to make the game’s launch a true event” with a heavyweight TV campaign that will kick off on March 1st and run through Easter and into April, including spots during football …

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US: Beatles pips Guitar Hero

Numbers from US mag Advertising Age claim that The Beatles: Rock Band outsold rival Guitar Hero 5 in North America in 2009, thanks in part, the publication claims, to Viacom’s skilled use of one of music’s key IPs. MTV’s Rock Band tie-in sold 1.18m units in the territory throughout the …

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WiiWare and DSiWare TV ads arrive

Platform holder Nintendo has silenced any critics that have accused it of failing to back its new digital services to kicking off a huge three week TV advertising campaign in the UK. With the first TV spots airing last night, the new campaign is already running during prime time TV …

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GAME details Xmas marketing assault

Retail giant GAME has detailed a huge TV, cinema and print pre-Christmas marketing campaign for its two chains. For its Gamestation brand, the group has booked consumer print, TV and national press advertising, with the tagline: ‘Talk to the gamers’. The TV advertisement will feature a mixture of 30 and …

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UK games industry spends £97m on Xmas

The UK games industry has slashed a third off its Q4 marketing spend for this year – as the economic slowdown wounds the trade in its most crucial period. MCV estimates show that 2009’s Q4 figure is over 30 per cent down compared to last year’s astronomical 139m total rate …

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TDR reveals in-store marketing blitz

Total Disc Repair is to ramp up awareness for its disc cleaning machines with an in-store marketing campaign. The firm will release posters, counter boards, flyers, t-shirts, mugs and floor displays into independent retail, and have also created two consumer websites. The first site, playlikenew.com, promotes the benefits of disc …

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