Tag Archives: marketing

No marketing? No success on Wii

If publishers commit to long-term marketing of their titles they can most definitely succeed on the Wii, Nintendo’s American boss Reggie Fils-Aime has stated. The record-breaking sales of many Wii titles have always challenged the notion that success is hard to come by for third party publishers on the platform. …

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Bizarre backs Twitter as future of marketing

Leading UK development studio Bizarre Creations believes that rapidly growing social network sites could trigger a new world order in video game marketing. Boss Ben Ward told MCV that the likes of Twitter and Facebook arms publishers with a powerful and viral means to communicate their products – adding that …

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Microsoft turns to celebs for Natal

Microsoft will directly challenge Nintendo’s mass-market media efforts when it launches Natal later this year. MCV understands that format-holder Microsoft is already planning early promotional efforts for the camera device to include celebrity endorsements and coverage in non-games media. Microsoft this week invited an ‘elite selection of media’ and non-games …

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Retailers ready for longer cycle

The High Street has called for increased games hardware marketing from the industry if they are to really make the lengthier console generation work. Entertainment chains, online specialists and supermarkets have all told MCV they agree with Sony, Microsoft and Nintendo’s strategies to extend the current hardware cycle. But they …

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Pre-orders soar for Battlefield BC2

Hype for Battlefield: Bad Company 2 has reached an all-time high, with EA reporting huge pre-orders for the shooter. The game is the sequel to the 2008 multiplayer hit and will arrive on March 5th on Xbox 360, PS3 and PC. It’s also the first Battlefield title since last year’s …

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Square spends millions to fulfil Fantasy

Millions of pounds will be spent on the marketing campaign for Final Fantasy XIII, MCV understands. The publisher plans to make the game’s launch a true event” with a heavyweight TV campaign that will kick off on March 1st and run through Easter and into April, including spots during football …

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US: Beatles pips Guitar Hero

Numbers from US mag Advertising Age claim that The Beatles: Rock Band outsold rival Guitar Hero 5 in North America in 2009, thanks in part, the publication claims, to Viacom’s skilled use of one of music’s key IPs. MTV’s Rock Band tie-in sold 1.18m units in the territory throughout the …

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WiiWare and DSiWare TV ads arrive

Platform holder Nintendo has silenced any critics that have accused it of failing to back its new digital services to kicking off a huge three week TV advertising campaign in the UK. With the first TV spots airing last night, the new campaign is already running during prime time TV …

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