Tag Archives: marketing

Spirit Tracks becomes TV star

Upcoming DS adventure The Legend Of Zelda: Spirit Tracks will get a huge boost from Nintendo’s extensive TV advertising for the game. The firm told MCV this week that it would use a variety of trailers to engage the widest possible audience. The marketing for Spirit Tracks will focus around …

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EEDAR: Marketing more important than quality

A higher marketing spend can increase a game’s gross revenue three times more than positive review scores. That’s according to new research by EEDAR, presented at the Montreal International Games Summit by the firm’s Jesse Divnich. During the presentation, Divnich explained that poorer quality games will a bigger marketing will …

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Management reshuffle at Namco Bandai

In a move designed to strengthen the Japanese firm’s European standing, Namco Bandai has announced a number of top-end management appointments within the business development, international marketing and sales team. VP of marketing, sales and publishing Olivier Comte will head up the new team whilst Alberto Gonzalez Lorca becomes the …

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Sony spends big on Take That

Sony is to spend a whopping 1.5 million in the UK to ensure SingStar: Take That becomes the biggest karaoke game of the year, MCV can reveal. The title – which was released last Friday for PS3 and PS2 – will enjoy extensive TV, print and online advertising, supported by …

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£6m ad spend for Left 4 Dead 2

US super-developer Valve has told MCV it will spend around $10m (6.12m) on the European marketing campaign to support Left 4 Dead 2. The game, published under EA’s Partners label, follows on the heels of last year’s sleeper hit, and pits players in co-op first person shooter scenarios fighting off …

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Infinity Ward: Devs should do the marketing

Call of Duty creator Infinity Ward has called on developers to ‘cut out the middleman’ and promote their own video games. The acclaimed production house has been directly involved in all the marketing and PR activities for its upcoming Modern Warfare 2 – working with Activision on when and how …

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The Hut hires games marketing boss

Growing online retailer The Hut has hired a new marketing manager for its games category. Sarah Jasper joins the firm after working as brand marketing manager on the Play.com-sponsored Take That tour. She has also previously worked for Sony Vaio and BMW. In addition, she joins MCV’s Retail Advisory Board …

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Xbox reveals Q4 marketing assault

Microsoft is bullish that it can face off threats from Wii and PS3 with its multi-million dollar marketing blitz this Q4. The platform holder will focus its activity on the Xbox 360’s broader services, including on-demand HD movies, LastFM radio and Sky TV (promo pictured). But these will be joined …

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The Hut prepares £3m Q4 ad blitz

The Hut Group is to promote its own website for the first time in its history with a 3 million campaign this Q4 – after being ranked no.1 in The Sunday Times Tech Track 100 list last week. Now The Hut is set to launch its first major above-the-line promotional …

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