Tag Archives: marketing

Activision will redefine what constitutes a blockbuster when Modern Warfare 2 lands in just a matter of weeks. The Call of Duty title is riding a wave of hype and mounting pre-orders. Many are now saying the third week of November could represent the most lucrative sales spike ever for …

The High Street is reporting overwhelming demand for Modern Warfare 2. HMV’s exclusive Prestige Edition, which comes with a pair of night vision goggles, sold out in weeks. Call Of Duty: Modern Warfare 2 is one of, if not the, most eagerly awaited games of all time,” said HMV’s head …

Namco Bandai has told MCV its will spend in excess of 1 million on marketing for its upcoming beat-‘em-up, Tekken 6. The company has prepared an extensive campaign, incorporating print, online and TV advertising, as well as the use of social media and sampling to drive sales for the game …

Sony says it will win over lapsed gamers, Wii owners and former PlayStation 2 gamers with its mammoth marketing push for PS3. Earlier this week the format holder revealed plans to spend over 80m on European marketing efforts for the redesigned console, which arrives on Tuesday, September 1st priced at …

EA Sports president Peter Moore has warned the publishing community against using traditional logic when marketing their games – which he believes offers too little, too late to succeed. Discussing EA Sports’ turnaround since he joined the label two years ago, Moore said that publishers were still making major mistakes …

In its biggest statement of intention to date, platform holder Sony is to spend a massive 82m on its European marketing push for its RRP reduced and redesigned PS3 Slim. The UK spend in isolation will total 6m. The campaign will be fronted by a brand new TV ad, created …

Supermarket giant Sainsbury’s has pledged to triple its games-related ad spend in an attempt to drive hardware sales this Christmas. Speaking during the firm’s entertainment conference last week, games manager Gurdeep Hunjan revealed Sainsbury’s games strategy for Christmas 2009 and beyond – which it believes will help it claim five …

Eidos has unveiled plans for the promotional blitz backing upcoming kids title Mini Ninjas. The IO Interactive action adventure is due for release on September 11th, and has already been backed by a summer pre-awareness campaign, including 60-second cinema ads in front of family movies and dedicated TV sponsorship. This …

Microsoft has revealed its mammoth marketing plans for upcoming Xbox 360 blockbuster, Halo 3: ODST. The Bungie-developed FPS is due to hit shelves on September 22nd and – as Microsoft’s biggest release of the year – the platform holder plans to support the title right up until Christmas and throughout …

THQ has signed up ex-Blue Peter presenter Konnie Huq to head up its ‘Your Hero’ marketing campaign for upcoming title Drawn To Life: The Next Chapter. The game is the sequel to the 2007 hit Drawn To Life, which allowed DS owners to create their own protagonist. The new iteration …