Tag Archives: marketing

US: $823 million spent on games marketing in 2008

Research from the Nielsen Company and the Monitor-Plus advertising monitoring service showed that the games industry reportedly spent $823 million on marketing and promotion in the US during 2008. The $823 million spent amounts to less than four per cent of the industry’s total revenue of $21 billion in 2008, …

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£4m TV marketing splash for Ubisoft

Ubisoft is to invest a substantial 4 million in TV advertising of its Wii and DS products in the run up to Christmas as it attempts to cement its position as one of the strongest casual software publishers. The publisher’s UK marketing director Jon Rosenblatt stated: From now until Christmas …

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Disney readies huge Q4 marketing campaign

Publisher Disney Interactive is to unleash a huge all-encompassing marketing campaign this Q4 to drive the success of a number of its key upcoming titles – in particular those tied in to the successful film High School Musical 3. The push, which is to be marketed under the banner ‘All …

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260% sales jump for Xbox

Microsoft is celebrating a gigantic spike in Xbox 360 sales – as it prepares to splash out a whopping 4 million on marketing for the release of Halo 3. According to ChartTrack data, the platform holder enjoyed a 260 per cent rise in sales of its next-gen format two weeks …

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