Tag Archives: marketing

Deus Ex brand director defends ‘Augs Lives Matters’

Square Enix’s upcoming Deus Ex: Mankind Divided has stoked the fire once again by drawing on another controversial topic in its marketing. A little over a year ago the game was dragged into controversy over its use of the term ‘Mechanical Apartheid’ in its positioning of a future where mankind …

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Mojang doesn’t want companies to use Minecraft as a marketing tool

Minecraft creator Mojang has laid out a new set of rules designed to clamp down on the commercial use of Minecraft servers for advertising. Essentially the rules prohibit companies, charities, ad agencies or politicians from making mods or running servers designed to promote products that are not related to Minecraft. …

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PlayStation and Channel 4 team up for Uncharted Gogglebox ad takeover

Gamers will have a chance to win Uncharted prizes during tonight (Friday, May 6th)’s Gogglebox. Sony and Channel 4 have partnered for an ad takeover in the first commercial break for the TV show. This will feature a ‘large’ section of gameplay from the upcoming release. Then viewers will be …

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Square Enix takes over Waterloo Station to push Final Fantasy XV

Ahead of its Uncovered: Final Fantasy XV live stream tonight, Square Enix has been pushing the title at London’s own Waterloo Station. The publisher was displaying an ad for the upcoming RPG on the 120 square metre display at the transport hub. Square claims this is the largest indoor LED …

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