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Tag Archives: marketing

Mojang doesn’t want companies to use Minecraft as a marketing tool

Minecraft creator Mojang has laid out a new set of rules designed to clamp down on the commercial use of Minecraft servers for advertising. Essentially the rules prohibit companies, charities, ad agencies or politicians from making mods or running servers designed to promote products that are not related to Minecraft. …

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PlayStation and Channel 4 team up for Uncharted Gogglebox ad takeover

Gamers will have a chance to win Uncharted prizes during tonight (Friday, May 6th)’s Gogglebox. Sony and Channel 4 have partnered for an ad takeover in the first commercial break for the TV show. This will feature a ‘large’ section of gameplay from the upcoming release. Then viewers will be …

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Square Enix takes over Waterloo Station to push Final Fantasy XV

Ahead of its Uncovered: Final Fantasy XV live stream tonight, Square Enix has been pushing the title at London’s own Waterloo Station. The publisher was displaying an ad for the upcoming RPG on the 120 square metre display at the transport hub. Square claims this is the largest indoor LED …

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Which console is dominating festive ad space in 2015?

Generation Media account executive Joseph Phelan takes a look at which games are pulling ahead in the race for Q4 TV advertising presence Q4 is at the halfway point and the plethora of triple-A titles is not easing up as Christmas fast approaches. Generation Media has looked at the Top …

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YouTuber Jade Jolie subjected to ‘Survival Billboard’ to push Rise of the Tomb Raider

YouTube star Jade Jolie will deal with extreme weather conditions in a publicity stunt for Rise of the Tomb Raider. Jolie will be taking part in the ‘Survival Billboard’, a 24-hour live stream where viewers will be able to determine what extreme weather conditions she endures. This starts tomorrow, and …

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Sony debuts musical PlayStation 4 ad

Want to know what the ‘PS4 Life’ looks like? If Sony is to be believed it features a lot of dancing with video game characters, including some guardians from Activision’s hit online shooter, Destiny. That’s according to a new advert – which appears to have been pitched as a musical …

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