Home / Tag Archives: marketing (page 5)

Tag Archives: marketing

Xbox UK plots multi-million Tomb Raider ad blitz

Microsoft is backing Rise of the Tomb Raider with an expensive and unusual marketing push. The sequel to 2013’s reboot of the franchise is exclusive to Xbox One and Xbox 360 for 12 months and launches on November 13th. There will be a multi-million pound UK marketing investment to support …

Read More »

‘Halo 5 is the biggest Xbox launch to date’

You know a company plans to go big with a game when it starts the marketing for it almost a year in advance. That’s precisely what Xbox has done with Halo 5: Guardians, the latest in the 65 million unit-selling sci-fi super franchise. We have considerable expectations for Halo 5: …

Read More »

GAME’s Christmas campaign has kicked off

It’s not even November but retailer GAME has hit go on its Christmas marketing campaign. It’s fronted by an animated chap called Gamer Claus, created by artist and illustrator Boneface. GAME describes him as an intriguing and mysterious new character”. The campaign will span TV, print and radio and run …

Read More »

Twitter to reveal secrets of video marketing at #LGC

Twitter’s Sam Bateman will provide a keynote presentation at next month’s London Games Conference. The social media giant’s brand planner will present ‘Twitter and the future of video’, discussing social trends on Twitter and advising on best practice for making your content fly. Meanwhile, industry veteran Nick Parker, head of …

Read More »

Nintendo plans Mario Kart 8 and Splatoon-level marketing push for Super Mario Maker

Nintendo is going all-out to support, Super Mario Maker, which launches tomorrow (September 11th). The platform holder is planning a huge promotion for the game spanning into 2016. I’d say our marketing push is on the same kind of level as [Mario Kart 8],” Nintendo UK product manager Remy van …

Read More »

Marketing start-up SuperAwesome raises $7m in funding

UK-based marketing and ad start-up SuperAwesome has raised $7m in a new round of funding. That’s according to Venture Beat, who says that this new cash will be funding its AwesomeAds digital ad platform. The firm claims that this new platform is a safe way of targeting children with ads …

Read More »

Insight: The new age of advertising

505 Games’ SVP of global brand Tim Woodley, a former marketing boss at Activision and Codemasters, shares his experiences with the rapidly changing landscape for video games promotion It would be a brave person to argue that the rate of change in our industry is pedestrian. What is perhaps often …

Read More »