Tag Archives: marketing

In an effort to market its new mobile title Lara Croft GO, Square Enix is setting an number of models dressed up as Lara Croft loose on the London Underground. Commuters who know a secret password can approach any of these models, whisper it and win an iPad mini. The …

nDreams VP of publishing David Corless on the best ways to get your game noticed

UK-based marketing and ad start-up SuperAwesome has raised $7m in a new round of funding. That’s according to Venture Beat, who says that this new cash will be funding its AwesomeAds digital ad platform. The firm claims that this new platform is a safe way of targeting children with ads …

505 Games’ SVP of global brand Tim Woodley, a former marketing boss at Activision and Codemasters, shares his experiences with the rapidly changing landscape for video games promotion It would be a brave person to argue that the rate of change in our industry is pedestrian. What is perhaps often …

Techland's social and community manager Michal Napora discusses how his team spread the word about the studio's zombie smash hit

Develop asks the experts how to get your game in front of the press, critics and players

Learn the secrets of discoverability, how to reach a global audience and the art of character design and animation in our latest issue, available now

Having dominated last year’s MCV Awards, 2015’s industry celebration saw PlayStation UK’s marketing team triumph once again. The platform holder claimed victory in this year’s Marketing Team and Trade Marketing Team categories, taking home the prizes for both. The former award was handed out by IGN’s Dan Kilby (pictured, right), …

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I Am Bread studio delivers top tips on getting your game noticed