Tag Archives: marketing

Destiny is already a huge commercial success, yet hardly any major specialist games site has published its review of the game. That’s because, as explained by Bungie prior to launch, copies weren’t distributed amongst the press until the day before release as it was concerned that accessing it without the …

Destiny may be an Activision title coming out on both PlayStation and Xbox, but Sony says it has given the title the first party treatment. "We’re treating it, for all intents and purposes internally, as if it’s a first-party release," Sony’s UK boss Fergal Gara told Eurogamer. "We’re wrapping our …

Chris Bruzzo has been named as EA’s new chief marketing officer. Bruzzo has formerly been involved with branding both at Starbucks, where he headed the digital and loyalty programs, and Amazon. EA says the exec will lead an integrated marketing, communications, web and digital service organization designed to advance our …

Something in the region of 6,000 job cuts could to be announced at Microsoft later this week, a report has claimed. Bloomberg says that the losses will target areas in which Microsoft and Nokia overlap, as well as marketing and engineering. The site cites the company’s 5,800 job cuts in …

21 per cent of popular video game YouTubers have admitted to being paid by developers to cover their titles. Gamasutra surveyed 141 YouTube Let’s Play stars and found that of those with 5,000 or more subscribers 21 per cent admitted to receiving payments with a further five per cent saying …

UKTI and TIGA trade show programme gives delegates expo space and marketing opportunities

Upcoming action RPG The Witcher 3 looks likely to become yet another title that hits 1080p on PS4 but falls short on Xbox One. However, the reality according to developer CD Projekt is that it matters more to the marketing men than it does to gamers. "We are still working …

Nintendo’s marketing campaign for Mario Kart 8 will run until the end of the year, the firm says. It is already underway with a social media programme designed to get gamers nostalgic about classic Mario Kart moments. This will lead into a launch campaign, which includes online and TV activity …

Criterion founder Alex Ward has attacked both Nintendo and EA over their treatment of Need for Speed: Most Wanted on Wii U. Having said on Twitter that his new studio Three Fields will make games for all platforms where we can self-publish” Ward was asked whether this included Wii U. …

A game like Dark Souls has no right to be talked about in the same breath as Skyrim. An incredibly difficult Japanese RPG sounds as niche as it gets, yet Namco Bandai’s series has become a hit. The spiritual successor to PS3 favourite Demons Souls, Dark Souls launched in 2011 …