MCV/DEVELOP News, events, research and jobs from the games industry
The practice of selling games has changed forever. Our industry is built on a tried and tested business model – developers make games, publishers market them and retailers sell them. But digital marketplaces are changing this. Platforms like Steam in particular are providing an alternative for developers by offering a …
Read More »Lack of single-player presents marketing challenge for Titanfall
Consumers have become so accustomed to movie-style trailers that marketing online-only games is a big ask. That’s according to a producer at Respawn Entertainment, which has claimed that the game’s focus on 6v6 online-only multiplayer means that there isn’t much in the way of cinematic material from which a ‘traditional’ …
Read More »It’s not finished and had no marketing – yet DayZ wins Xmas sales race
The biggest game of Christmas was released on just one platform, had no marketing and it isn’t even finished yet. While the official charts claim FIFA 14 and Cut The Rope 2 were the biggest games of Christmas, Dean Hall’s PC-only DayZ shifted nearly 1m units and made over 20m …
Read More »Game Connection America Selected Projects submissions end Friday
Deadline for Marketing Awards also on January 10th
Read More »VIDEO: Sony begins Japanese PS4 marketing with new TV spot
The first TV spot for PS4 has gone live in Japan. The short, which can be seen below, somewhat cruelly includes highlights from the console’s many overseas launches. Sony unusually chose to roll out its machine in Europe and America before launching it in its homeland. PS4 won’t arrive in …
Read More »Dead Good triumphs at Game Connection Marketing Awards
Two accolades for UK PR agency’s zombie wedding stunt
Read More »Sony embarks on ‘biggest PlayStation launch campaign in history’
It may already be sold out at most stores but Sony is still spending more money than ever has on promoting the PlayStation 4. The blockbuster marketing campaign includes a multi-million pound in-store PlayStation rebrand. Alongside the usual TV, cinema, outdoor, print and digital advertising, Sony has partnered up with …
Read More »SuperAwesome reaches 13m kids a month
SuperAwesome has announced that its network now reaches 13m unique children each month. The kids and teens marketing platform puts this down to the recently launched mobile kids ad network which operates in the Kids category on the App Store. The company is the largest of its kind in the …
Read More »Warner Bros spends big on Batman: Arkham Origins
Forget PS4 and Xbox One, one of the biggest marketing campaigns of Christmas will be for a current-gen game. Warner Bros has revealed a huge advertising push behind its new Batman title – Arkham Origins. It includes a blockbuster TV campaign, events, drinks promotions with Kick, plus heavyweight online, digital …
Read More »Getting your game noticed on mobile
PLA Studios's Tom Page offers advice for indies on how to market and sell their games
Read More »