Tag Archives: mass

Nintendo’s early success in appealing to the mass market and new gamers has eventually lead to the company’s current struggles, president Satoru Iwata has admitted. "The Wii was able to reach a large number of new consumers who had never played games before by bringing hands-on experiences with its Wii …

The key to rejuvenating the 3DS in the market place could be a return to the mainstream markets, Nintendo has said. Much of the 3DS’ pre-launch hype centred around the many hardcore-centric IPs that would be arriving on the system. This in itself was a direct response to the perceived …

At Turner Media Innovations, we understand that kids’ gaming habits differ greatly from older gamers. Parents tend to see console games purchases as a gift for special occasions. From birthdays, school holidays, exam success through to the all important Christmas period, kids’ games purchases run on a completely different purchasing …

Microsoft has significantly grown its audience – and it has the accolades to prove it. The platform holder took home the Best Family Game award at this year’s Video Game BAFTAs for Kinect Sports. And the firm’s UK boss says that this represents a major shift in audience for Xbox. …

EA has revealed first details of its upcoming Overlord DLC pack for Mass Effect, which will be available to download in June. The add-on features new vehicle-based gameplay, combat missions and a story which follows a dangerous AI which has been created by fusing a human with a Geth. Mass …

PC peripherals firm Sandisk has released its first Xbox 360 branded USB memory drives in North America. As spotted by VG247, the devices come in two flavours – an 8GB variant for $34.99 and a 16GB version for $69.99. Microsoft added the ability to use any USB mass storage device …

As was rumoured earlier this month, Microsoft is to release a firmware update that will allow Xbox 360 owners to use USB mass storage devices to store all manner of game information. Both flash cards and hard drives will be compatible, though the Xbox 360 will only utilise up to …

An upcoming update for Xbox 360 will allow owners to use USB memory devices, documents obtained by Joystiq are said to claim. USB drives of up to 16GB (and a minimum of 1GB) will be supported, with users able to define how much of their USB device will be used …

Sony’s American CEO Jack Tretton has spoken the anticipated mass-market appeal of his company recently revealed PlayStation Move controller – whilst going to great strengths to assert the accessory’s hardcore credentials. It isn’t for just the hardcore gamer, it’s for people that have never picked up a controller before but …

With Sony and EA recently unveiling bold new moves to counter what publishers see as the threat posed by the pre-owned market, Nintendo has refused to rule out taking similar measures with its own products. Recent and upcoming EA releases Mass Effect 2 and Battlefield: Bad Company 2 will use …