Tag Archives: MCV Newsletter Lead

‘Publishers in the west think they need a publisher in China’ – Arcus Key explains how to be big in China

Western publishers have long-held China as a land of opportunity. However, the options for reaching that audience have been somewhat limited. Arcus Key, led by a dual UK-China team, thinks it has the solution

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“A new, fast and playful way of creating games and experiences without coding” – A closer look at CREY’s social gaming network

The Roblox IPO has brought further attention to user-content driven platforms. CREY is just such a platform, which uses a code-free design system to allow anyone to create content for its community.

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“No one’s has done this before. No one’s really tried to tell a story in this way.” – The ambitious story of Wallace and Gromit: The Big Fix Up’s transmedia approach

Wallace and Gromit: The Big Fix Up promises a transmedia narrative told over the course of 28 days.

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“We think it’s a big risk to just ride one horse into battle. That’s why we have a whole cavalry!” – THQ Nordic’s Klemens Kreuzer on the company’s constant growth

We speak with THQ Nordic boss Klemens Kreuzer, and find out how he’s managed the constant growth and where he sees his arm positioning itself both within the group and the broader industry.

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