Tag Archives: MCV Newsletter Lead

COVID-19 is packing releases into H2 – alongside new console launches – making for a titanic fight for consumer attention post-lockdown

2020 release schedule

A lot of product and a lot of marketing spend, will try to find potentially elusive eyeballs, in a compressed period of time.

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“We are sitting on a lot of cash. Our goal is to continue to put that cash to good use.” – How Zynga came roaring back with licensed titles and Farmville 3

Farmville

From a one-time valuation of over $10bn, Zynga had a long way to fall. But with ex-EA leadership and a successful M&A strategy it has come roaring back.

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Sumo Group shows its COVID-19 resilience with productivity falling just 3.5% – no delays to project delivery though recruitment is suffering

Sumo Group results

Sumo Group used its annual results to demonstrate that there’s more creativity in its studios than its ‘work-for-hire’ label suggests. Plus its early data shows development shouldn’t be a bottleneck in getting games to market in this pandemic-struck year

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