opinion piece - MCV

opinion piece

ERA: Trade-wide campaign #LetsPlayMay dispels gaming myths and drives sales growth

ERA: Trade-wide campaign #LetsPlayMay dispels gaming myths and drives sales growth

ERA's chief executive Kim Bayley looks into the impact of the #LetsPlayMay campaign, which promoted gaming as a cross-generational activity, accessible to all, and shone a light on the positive effects of gaming together