MCV/DEVELOP News, events, research and jobs from the games industry
Two years ago Facebook began to throttle back the organic reach of brand page posts, compelling marketers to invest in paid ad campaigns in order to reach the audiences they had so carefully curated up until that point. But look, that’s absolutely fine. Facebook has invested millions of dollars in …
Read More »Jon Edwards jumps from Konami to PlayStation
PlayStation has bolstered its UK marketing team with Jon Edwards joining as UK product manager. Edwards is an experienced marketing exec, having worked as brand and communications manager on Metal Gear Solid V and Pro Evolution Soccer. At Sony, he will be working initially on Gran Turismo Sport, Horizon Zero …
Read More »Creative England appoints Rob Crossley as head of games
Former Develop, CVG and GameSpot editor Rob Crossley has joined Creative England as its new head of games. Creative England is the organisation that supports and invests money into small and start-up studios across England. It has worked with the likes of Microsoft and PlayStation in supporting games and teams. …
Read More »Read about Dishonored 2, Watch Dogs 2 and Mafia III in this week’s free MCV
This week, MCV speaks to VP of PR and marketing Pete Hines about Bethesda being the world’s fastest growing triple-A publisher and how it intends to maintain this status with the release of Dishonored 2. Meanwhile, Ubisoft’s senior producer Dominic Guay discusses Watch Dogs and how the publisher wants it …
Read More »MCV Jobs Weekly: PCR boosts editorial team
PCR hires deputy editor and staff writer,British eSports Association scores content director and MLG appoints anew CEO. PCR strengthens its team MCV’s sister title PCR has strengthened its team, following the departure of editor Dominic Sacco and online editor Laura Barnes. Jonathan Easton has been appointed deputy editor, having previously …
Read More »Games Media Awards 2016: The Finalists
There are just four weeks to go until the Games Media Awards take place once more. This year, there are over 60 writers, presenters, Youtubers, streamers and media brands in the running for one of these coveted awards. The Games Media Awards are celebrating 10 years in 2016 (they grow …
Read More »We speak to PlayStation, Oculus, Remedy and CCP in this week’s MCV
In this week’s edition of MCV, we talk to PlayStation’s global sales and marketing boss Jim Ryan about the firm’s two new consoles. Ryan explains the strategy behind the new slimmer version of the PS4, as well as its brand new and powerful PlayStation 4 Pro. Meanwhile Oculus’ head of …
Read More »IGN’s founder, YouTubers and leading editors discuss the state of the games media in this week’s free MCV
This week, MCV is all about the gaming press. We meet the man behind IGN, co-founder and GM Peer Schneider, who tells us about surviving 20 years in the video games’ most turbulent sector. But we’re not forgetting the new generation, as YouTube stars talk scandals, legitimacy and the changing …
Read More »International Factfile 2016: Switzerland
The Swiss games industry had a turnover of 226m CHF (178m) in 2015, according to the latest report by the Swiss Interactive Entertainment Association (SIEA). The market has declined by 7.6 per cent compared to 2014, due to a ‘rise in online sales’ (which are not included in the study). …
Read More »International Factfile 2016: Denmark
The Danish games market had revenues reaching $245m (188m) as of June 2016, according to data firm Newzoo. It is the 36th biggest market worldwide and No.15 in Europe. Danish games industry trade body Interactive Denmark reported in its latest study that the industry’s turnover had increased by 196 per …
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