Tag Archives: mcvuk

Opinion: Mainstream brands are at risk of being left behind by the digital generation

ESL UK’s co-managing director Spike Laurie discusses the new media behavior of the next generation, and why mainstream media and brands must pay very, very close attention I still take some relish when I reel off the statistics of this phenomenal industry, despite it being the umpteenth time I’ve invoked …

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Games Media Awards Past Winners: Simon Parkin’s 2015 Double-Whammy

As we head towards the tenth Games Media Awards on October 11th, we continue our retrospective of past winners. Today we speak to Simon Parkin, who picked up two awards last year – being named as Features Writer and Mainstream Voice. How did you first get into the games media? …

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Games Media Awards Past Winners: Kate Gray, Rising Star 2015

As we head towards the GMA 2016 Awards on October 10th, MCV looks back on some of the key highlights that have taken place over the past 10 years. Here we speak to Kate Gray, who picked up the Rising Star award in 2015. How did you first get into …

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NX, Vive and Star Wars headline this week’s free MCV magazine

In the latest edition of MCV, we uncover some of the key games designed to launch NX. Nintendo is putting together a triple-A line-up for the console, including a Pokmon title, a new Mario game and the previously announced Zelda title, Breath of the Wild. We also talked to studios …

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Games Media Awards Past Winners: Colin Campbell, Games Media Legend 2011

As we head towards the 10th Games Media Awards on October 11th, MCV looks back on some of the key highlights. Here we speak to industry veteran Colin Campbell, who picked up the award for Games Media Legend in 2011… How did you first get into the games media?I answered …

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OPINION: Why is games TV advertising down year-on-year?

Generation Media account executive Joe Phelan looks at the decline in games marketing so far this year and finds out in which sectors TV ads are concentrated. Following E3, many will be looking forward to the end of the year, but we have decided to look back on 2016 so …

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Gamescom 2016 advance day tickets sold out

Koelnmesse has announced that its advance private tickets for this year’s Gamescom have sold out in record time. The firm has revealed that no more day tickets for consumers are available for consumers ahead of time, just three weeks before Gamescom 2016 takes place. However, gamers looking to attend the …

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OPINION: Five things we learnt about VR from E3 2016

VR expert David Ranyard continues his regular columns looking at the future of virtual reality, and analyses thereaction to the hardware from this year’s E3. So E3 is over for another year, and I have one burning question: what was the impact of virtual reality at this year’s show? It …

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MCV Jobs Weekly: Ripstone hires Rose to help it ‘explode’

Tinybuild PR manager joins the UK firm, new product manager for We Sing andCrossley leaves GameSpot. Ripstone hires Mike Rose Former Tinybuild PR manager Mike Rose has joined Liverpool-based games company Ripstone as PR manager and developer relations, to boost its publishing presence. Before joining Tinybuild in 2014, Rose worked …

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The latest MCV and Develop Podcast is now live, featuring Rhianna Pratchett and Ed Fear

For the fifth episode of The MCV & Develop Podcast, we are joined by two experienced writers from the video gaming world. Ed Fear is currently the lead writer at London-based studio Mediatonic, where he has penned the plot behind Heavenstrike Rivals and assisted with the translation of pigeon dating …

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