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Tag Archives: mcvuk

Generation Media: Why cinema is ‘vital’ for games marketing

As the dust settles on another explosive E3 show, the latest titles appear to be capturing the hearts and minds of generations X, Y and Z more than ever.  The way in which gaming advertisers are now reaching these adapting audiences is substantially evolving, especially in video. However, as the …

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Gamescom 2017’s support programme revealed

The supporting programme of events for this year’s Gamescom has been announced. Taking place primarily in the entertainment area of Cologne’s Koelnmesse (halls 5-10), this year’s show will once again have a diverse line-up of activities to get involved in alongside the list of over 900 exhibitors on the main …

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Gamescom to grow 20% in 2017

In just a few weeks time, hundreds of exhibitors will be arriving at Cologne’s Koelnmesse for this year’s Gamescom, making the world’s largest gaming event the biggest and best yet. With over 900 expected exhibitors, Gamescom 2017 is estimated to grow by approximately 20 per cent year-on-year, making it another …

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Gamescom 2017’s theme to focus on cooperative play

The theme of this year’s Gamescom is ‘Just play together,’ emphasising one of the most vital parts of today’s worldwide gaming industry. With more ways to play games with family and friends than ever before, this growing trend has been underpinned by a string of upcoming releases, including titles such …

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Iterable: how to keep mobile users active through push notifications

Keeping mobile users engaged with new apps and games is a tricky business, butrowth marketing platform Iterable has released a new report analysing how game publishers can do just that – which is important, considering 62 per cent of smartphone owners are now installing a game within a week of …

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Iris-Mega acquires Slovenian distributor Colby

Serbian games distributor Iris-Mega just announced the acquisition of Slovenian distributor Colby, headquartered in Ljubljana, for an undisclosed sum. This announcement comes just a month after Iris-Mega acquired another Slovenian distribution company, Videotop Skupina, making it the market leader across the Adria region, with a distinct focus in Serbia, Slovenia …

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Ukie’s Jo Twist invites UK firms to Gamescom

We first took 22 UK businesses to Gamescom in Cologne in 2012. The UK industry stand at Europe’s largest consumer games show has been the focal point of Ukie’s annual International Trade programme ever since, helping the industry network with international companies, secure investment and promote the UK industry as …

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OPINION: OP Talent on how to create a successful influencer campaign

Set up five years ago, OP Talent was the first dedicated management company for top YouTube gaming influencers. We manage a large proportion of the UK’s top YouTubers and have been at the forefront of online brand marketing. Our talents are responsible for billions of video views and have millions …

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OPINION: Hype Management on why subscriber levels don’t always indicate a YouTuber’s success

At a launch event during my tenure on the Activision PR team, an eager young content creator walked up to me, grabbed my hand and introduced himself by his YouTube channel name and the number of subscribers he had. Amused at this rather unusual way of an introduction, I asked …

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