In an effort to market its new mobile title Lara Croft GO, Square Enix is setting an number of models dressed up as Lara Croft loose on the London Underground. Commuters who know a secret password can approach any of these models, whisper it and win an iPad mini. The …
Read More »Can Nintendo make Splatoon an eSport?
Gaming giantNintendois no stranger to eSports – it’s helping to foster a seriously competitive scene aroundSuper Smash Bros.– but it’s taken the intervention of another Japanese company to launch its latest multiplayer title, Splatoon, as a top-flight tournament with a prize pot to match. Last week, Japanese telco and online …
Read More »The Emerging Sector Everyone in VC Is Talking About…And Doesn’t Understand
Most people I talk to are genuinely confused byeSports. I often hear, "who in their right mind watches this stuff?", or "those nerdy dudes make how much money!?" The incredulity goes on. The fact is, eSports is happening and it’s happening in a big way. Read more at Pulse >>>
Read More »Twitch hits 2 million concurrent viewers milestone
Streaming service Twitch passed a big milestone over the weekend, hitting two million concurrent viewers on Sunday 23 August. The company’s senior vice president of marketing Matthew DiPietro revealed the figure when asked about the impending launch of rival service YouTube Gaming. Read more at IBT >>>
Read More »As mobile gaming stagnates, people are spending less time (and more money) playing games
The top games on mobile in 2015 are the same games that were at the top of the charts in 2012 — and that incessant domination of just a handful of apps is starting to take its toll on the audience. Gamers spent less time playing on mobile in 2015 …
Read More »YouTube Gaming won’t take Twitch’s crown unless it gets serious about eSports
Google is set to launch its YouTube Gaming service tomorrow (August 26th), putting it in direct competition with Amazon’s livestreaming giant Twitch – but how will they differ and what should you know as an advertiser or content creator? Since launching ten years ago, YouTube has grown enormously – and …
Read More »Accessories Update: Creative Sound BlasterX H5 and Amiibo End Level Modular Display Stand
MCV takes a look at the best accessories heading to UK retail. This week, Creative blasts out its latest headset and PowerA helps Amiibo fans show off their collection Creative Sound BlasterX H5 Creative has launched a brand new range of gaming audio peripherals, dubbed the Sound BlasterX series. The …
Read More »More job losses at Rovio as 260 positions are axed
Rovio will lay off up to 260 staff as it aims to completely restructure the firm and reinvigorate its falling revenues. The redundancies will apply to the entire organisation. This excludes employees working on the upcoming Angry Birds Movie. Rovio CEO Pekka Rantala said in its current financial condition, the …
Read More »The Big Money Business of Esports and Video Games
Riot Games Vice President of Esports Dustin Beck discusses League of Legends” growing audience with Brad Stone on Bloomberg West.” The video covers many of the macro points of eSports business for a wider market audience. Watch the video at Bloomberg >>>
Read More »International Factfile 2015: Romania
Romania is a small but mighty market for games, playing host to big players in the global industry. The country continues to have just one big distributor for games, Best Distribution, which handles the importing of games for the country’s similarly small pool of High Street and online retailers. Despite …
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