Tag Archives: media

OnLive VP joins Disney Interactive

One of the leading executives at games streaming service OnLive has quit the firm for a role at Disney Interactive Media. John Spinale, who was until recently OnLive vice president of for games and media, has accepted the role of senior VP of social games at Disney. He’ll have a …

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OPINION: The media’s questionable attitude to Modern Warfare 3

We always love to cheer on the underdog, especially in this country. And in some ways I can just about understand why this embittered attitude is clear to see amongst some elements of gaming’s fanbase. But what I struggle to understand is why the games industry itself begins craving the …

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The Games Tribe signs 90 websites

Media firm The Games Tribe has formed partnerships with almost 100 independent websites in its first year. The editorial start-up formed by ex-Future publisher Richard Keith has 60 ‘Partner’ sites, which it supports with marketing and editorial. Deals are in place with 30 for ad placements. But this is just …

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‘Video games media should be as mainstream as sport and film’

Video games media is not living up to its extraordinary potential”, says IGN. The online giant’s ambitious president Roy Bahat says gaming media ought to be as big as movies and sport, and that it’s down to IGN to make it happen. We have this vision of a new kind …

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MEDIA SPECIAL: Journalist Survey

What do our industry’s leading journalists think is the best and worst parts of their job? What’s the best ‘jolly’they’ve been on? And how do they cope with pressures from publishers? To kick-start our bi-annual media special, MCV surveyed over 50 games media stars with anonymity promised to them in …

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MCV GameTime: Industry TV advertising monitor (wk ending August 12th)

We look at the latest TV advertising activity for games targeting men, children and housewives. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at the year-on-year weekly marketing dynamics from March 13th to July 24th, for males …

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MCV GameTime (week ending August 5th)

We look at the latest TV advertising activity for games from March to July 17th, plus a look at the Top Ten games advertisers of 2011 so far. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at …

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MCV GameTime (week ending July 29th)

We look at the overall advertising activity for video games on TV this year up to July 10th, and examine how publishers are targeting different TV audiences. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at the …

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New Xbox 360 Media Remote and Bluetooth Headset revealed

Microsoft has revealed two new accessories designed to reinvigorate the designs first debuted with the original console back in 2005. Firstly, the new Media Remote sports a very modern black styling in keeping with the Xbox 360 S that was released in 2010. It includes the functions you’d expect of …

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Rockstar’s Houser brothers climb Guardian Media listing

Two of Rockstar Games’ co-founding group have climbed the Guardian Media 100; the annual list of influential people who shape UK entertainment and news. Sam and Dan Houser this year featured at 27th in the list, meaning they are ranked higher than Wikileaks co-founder Julian Assange, BBC political editor Nick …

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