MCV/DEVELOP News, events, research and jobs from the games industry
Ubisoft and Square Enix are partnering up to offer their merchandise in each other’s stores. Fans can now purchase both brands’ goodies in the Ubisoft Uplay Shop and the Square Enix Store. The partnership brings the Ubicollectibles series to Square’s store – this includes Assassin’s Creed figurines and Rabid Rabbids …
Read More »New games merchandise company opens
Gaming Merchandise UK Ltd is now open for business. The company has been set up by industry veteran Luiz Ferreira, who has closed his previous business – accessories and merchandise firm White Room Games – to concentrate on the new venture. Gaming Merchandise UK will be dedicated to bringing games-branded …
Read More »Huge Battlefield 4 merchandise campaign is EA’s biggest yet
EA hopes to make Battlefield a pop culture brand with its biggest merchandise plan yet. Branded accessories, iPhone cases, headsets, mouse mats, books, T-shirts, posters and more will flood shelves this Christmas to coincide with the arrival of Battlefield 4 on November 1st. This will be our biggest and best …
Read More »White Room signs merchandise deals
Retailers can shortly order video game clothes and toys via UK firm White Room Games. White Room has signed sales and distribution partnership with both Gaya Entertainment and Level Up Wear, adding products from publishers such as Activision, Bethesda, Capcom, EA, Sony and Ubisoft to its portfolio. Gaya Entertainment specialises …
Read More »Bethesda launches online merchandise store
Skyrim, Fallout and Dishonored developer Bethesda has launched a new online merchandise store. Found at store.bethsoft.com, the range includes items such as shirts, hoodies, trainers, lithographs, bags and statues. Speaking of which, the crown of the launch collection is undoubtedly a $299.00 Skyrim Dragonborn statue. It’s 16 inches tall (including …
Read More »Metal Gear Rising merchandise rights up for grabs
Konami has teamed up with US firm Creative Minx Marketing to handle licensing and retail programs for next month’s Metal Gear Rising. The marketing agency will be working directly with retailers across Europe and North America to build hype around the game’s release and explore opportunities for merchandise. We are …
Read More »Hackers attack Square Enix Merchandise Store
Square Enix has blocked access to its Official Merchandise store following a suspected hacker attack. The publisher says that its European customer details were not compromised – in fact it has not yet found evidence of any customer details being compromised. We have reason to believe that unknown parties have …
Read More »Flipkart introduces gaming action figures and collectibles
Tucked in amongst what it calls the largest online toy store”, Flipkart has added several video game action figures and collectibles as part of its newly introduced toys section. Amongst over 700 action figures, most of which includes superhero, comic book and WWE collectibles, are gaming figurines spanning several popular …
Read More »Fruit Ninja merchandise incoming
Australian studio Half Brick has licensed several companies to begin producing consumer products for its bestselling casual franchise Fruit Ninja. With over 300 million downloads on iPhone, iPad, and Android, Fruit Ninja is one of the best selling games in mobile history, and has been released for a variety of …
Read More »EVE Online dev wants to sell more physical goods in-game
CCP Games is looking at more ways to sell real-life products to players in exchange for in-game money. The developer-publisher of popular PC MMO EVE Online – which has over 360,000 subscribers worldwide – recently offered gamers 100 Nvidia graphics cards in-game. They sold out in less than two minutes. …
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