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Tag Archives: merchandise

Margin Makers: Guide to Mario Kart 8 merchandise

Mario Kart 8 Deluxe is launching on the Switch on April 28th, and while it’s essentially a revamped version of the 2014 Wii U title with all of its post-release DLC included, the title is still one of the most highly anticipated Switch games to release this month. After all, …

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The licensing game: Bits and Pixels

Last year, Konami alumni Sandra Arcan and Su-Yina Farmer decided to set up their own video game licensing company, Bits and Pixels.  At Konami, the duo – Arcan (pictured, right) in her role as senior manager of licensing and merchandise and Farmer (pictured, far right) as European comms manager – worked on …

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Margin Makers: Guide to The Walking Dead merchandise

With The Walking Dead: A New Frontier landing on PS4 and Xbox One today, it’s time for retailers to update their shelves with more zombie-related items – if your shelves aren’t already inundated with Switch stuff, of course. The boxed version of the third season of Telltale’s Walking Dead series …

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Margin Makers: Guide to Nintendo Switch merchandise and accessories

The Nintendo Switch is ready to take retail by storm, with the help of a wealth of accessories and tie-in items. The Legend of Zelda: Breath of the Wild alone has enough merchandise to fill the shelves of every UK retailers, but with third-party publishers on board as well, it …

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Bits and Pixels wants Overwatch merch in supermarkets

New video games-focused licensing agency Bits and Pixels says it is aiming to get Overwatch-licensed goods into supermarkets as well as specialist retail. The new agency, set up by Konami veterans Sandra Arcan and Su-Yina Farmer, says this is possible due to the PEGI 12 age rating of Blizzard’s team …

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Merchandise sector still ‘finding its feet’, says GM UK

We already know that 2016 was not the best year ever for the UK games market. But there’s one category within gaming that still provides growth: merchandise.  GAME said in its 2016 financial report that although sales declined in the year, licensed merchandise was up 70 per cent year-on-year.  But …

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Margin Makers: Guide to LEGO merchandise

2016 was another good year for Warner Bros and LEGO in the UK. Although the publisher’s software market share decreased compared to 2015 (from 9.9 per cent in units to 6.4 per cent in 2016), there were still four LEGO games in the year’s Top 50. LEGO Star Wars: The …

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Mass Effect Andromeda: Everything you need to know, release date, free trial, price, pre-order deals, season pass, PS4 Pro support and official merchandise

Bioware’s Mass Effect trilogy was one of the most popular sci-fi series of the last generation. Now the Canadian studio’s finally bringing its grand space opera to PS4, Xbox One and PC. Dubbed Mass Effect Andromeda, the latest entry in its intergalactic RPG series promises a world four times the …

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Rocket League is getting the toys treatment

Cars-meet-football title Rocket League will be getting a line of car toys this spring, after developer Psyonix partnered with creator of licensed collectibles Zag Toys. The line will include 12 pull-back racer cars (see below), which will each come inside a miniature Rocket Ball. Some of these mini-cars will also …

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Margin Makers: Guide to Hitman merchandise

When developer IO Interactive announced that Hitman was going episodic, it came as something of a surprise. The studio then released six episodes between March and October last year, sending the deadly Agent 47 on missions in exotic locations such as Sapienza, Marrakesh and Bangkok. In the end, the Square …

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