Tag Archives: Microsoft

Halo 5 made more money in first 24 hours than Spectre

007 may have a licence to kill, but it was Master Chief that emerged triumphant in last week’s battle of the brands. Halo 5: Guardians generated 7.7m during its first 24 hours on sale, Xbox has announced, beating the Box Office opening for the new James Bond movie Spectre. The …

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A Tomb with a view: Can Rise of the Tomb Raider keep Lara’s legacy alive?

Before 2013, Tomb Raider had arguably found itself with one foot in the grave. A single digital spin-off – Lara Croft and the Guardian of Light, which omitted the Tomb Raider name – filled the five-year gap between 2008’s Tomb Raider: Underworld and Crystal Dynamics’ self-titled reboot of the series. …

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Microsoft expects a ‘pretty massive migration’ from 360 to Xbox One this Christmas

Many existing Xbox 360 owners who have been waiting to upgrade to Xbox One will do so this Christmas. That’s the prediction of Xbox global marketing boss Aaron Greenberg who has told GameSpot that the tens of millions of existing 360 players could be a big boost in Xbox One’s …

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Xbox UK plots multi-million Tomb Raider ad blitz

Microsoft is backing Rise of the Tomb Raider with an expensive and unusual marketing push. The sequel to 2013’s reboot of the franchise is exclusive to Xbox One and Xbox 360 for 12 months and launches on November 13th. There will be a multi-million pound UK marketing investment to support …

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Here’s 343’s explanation for why Halo’s Cortana is naked

The Master Chief wears so much armour he could surely barely move, which serves also to highlight the contrast with Cortana’s choice of clothing. Or lack of, as she doesn’t wear any. 343’s Halo franchise director Frank O’Connor has in an interview with GamesRadar tried to explain the disparity. "She’s …

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Microsoft: Tomb Raider can rise to the Fallout 4 challenge

Releasing on the same week as Fallout 4 is no easy task, but Microsoft is hopeful that Rise of the Tomb Raider will not lose out in its sales battle with Bethesda’s RPG. Speaking to KindaFunnyGames in an interview transcribed by VG247, Xbox’s head of marketing Aaron Greenberg admitted that …

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Backwards compatibility update hitting Xbox One next month

Microsoft will publicly roll out its Xbox 360 backwards compatibility update for Xbox One on November 12th. The update, which has been available to preview members for some time now, allows a selection of 360 titles to be downloaded and played on Microsoft’s newer hardware. The functionality was one of …

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‘Halo 5 is the biggest Xbox launch to date’

You know a company plans to go big with a game when it starts the marketing for it almost a year in advance. That’s precisely what Xbox has done with Halo 5: Guardians, the latest in the 65 million unit-selling sci-fi super franchise. We have considerable expectations for Halo 5: …

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Margin Makers: Guide to Halo 5 merchandise

Microsoft icon Master Chief is back in action in the first full-bodied Halo game on Xbox One. MCV checks in with the Chief’s best merchandise How do you follow one of the biggest games of all time? That’s the question that Halo 5: Guardians aims to answer. The first full …

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