Tag Archives: midia

Opinion: Midia discusses reading DAUs across platforms

The daily active user (DAU) is a common engagement metric, often used in gauging companies’ performance and value. In gaming, however, DAUs vary markedly across mobile, PC, console and social. The differences are seen in penetration rates, demographics, engagement and spending trends. As the silo walls between gaming formats gradually …

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Zynga must increase conversion for future success – Midia

Zynga posted its best revenue and booking performance in four years during Q2 2017, with revenue reaching $209.2m, up from $181.7m this time last year, and 21m daily active users compared to Q2 2016’s 18m DAUs. However, Midia Research analyst Karol Severin has told MCV that the company’s main focus …

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