Tag Archives: mind candy

Monster ad plan for Moshi DS game

A five-month global ad campaign will help Moshi Monsters enter the boxed games market with a bang. TV and print ads will run for two months worldwide around the title’s November 11th release, as will an online kids campaign that will deliver over 100m impressions.The huge Moshi Monsters community and …

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OPINION: Shadow of the Bat

The release of Batman: Arkham City last Friday marks, by all accounts, the arrival of the best game produced for 2011.For retailers, it will be a cash cow. For consumers, a delight to play. But it also contains the most brazen of publishers’ moves to clamp down on pre-owned. You …

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Monster firm gobbling up UK games staff

Moshi Monsters creator Mind Candy is poised to become one of the largest games firms in the UK. Its current recruitment campaign will see the firm double its headcount to 200 in the next 12 months.Such phenomenal growth comes off the back of an active strategy to push out the …

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Moshi Monsters’ Lady Goo Goo gagged by Lady Gaga

Lady Gaga has successfully taken out an injunction against the creator of manufactured character Lady Goo Goo – preventing any music being officially released from the virtual pop star. Goo Goo, created by global kids community site Moshi Monsters, enjoyed around a million views per month on YouTube for would-be …

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