Tag Archives: MLB AM

MLBAM to to stream and monetize League of Legends eSports in $300 million deal

Major League Baseball Advanced Media’s BAMTech division has acquired the streaming rights for League of Legends.  The deal will cost MLBAM at least $50 million a year, with the initial deal being secured until 2023. Officially the deal is for the monetisation and commercialisation of League of Legends eSports, although …

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Riot’s sale of LCS streaming rights to MLBAM seems inevitable after new report

Riot Games looks set to sell the streaming rights for its League of Legends Championship Series to Major League Baseball Advanced Media.  The deal, which was originally reported on by Richard Lewis and Sports Business Daily, seems to be in the final stages of negotiations after a report from the …

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