Tag Archives: MLB

MLB and OWL could be set for legal tussle over logo similarities

The Overwatch League could be about to face its latest hurdle, a legal challenge from Major League Baseball, over OWL’s logo. This comes from the law firm Morrison Lee, who report that MLB, after seeing the Overwatch League’s logo in a weekly newsletter roundup of new corporate logos. This is …

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Riot and MLB’s new LoL streaming platform coming “soon”

At the end of last year Riot and BAMTech, an offshoot of MLB, agreed a reported $350 million broadcast rights deal for League of Legends eSports.  Since then we have heard very little, but according to Riot’s co-head of esports Jarred Kennedy, a new streaming service for LoL eSports is …

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MLB pitcher Trevor May becomes a streamer and brand ambassador for Luminosity

North American organisation Luminosity has brought in Trevor May, a pitcher for the Minnesota Twins baseball team, as a brand ambassador.  According to a statement given to Dot eSports the two parties are currently in talks over May acquiring a financial stake in the organisation, but to get the ball …

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MLBAM to to stream and monetize League of Legends eSports in $300 million deal

Major League Baseball Advanced Media’s BAMTech division has acquired the streaming rights for League of Legends.  The deal will cost MLBAM at least $50 million a year, with the initial deal being secured until 2023. Officially the deal is for the monetisation and commercialisation of League of Legends eSports, although …

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Riot’s sale of LCS streaming rights to MLBAM seems inevitable after new report

Riot Games looks set to sell the streaming rights for its League of Legends Championship Series to Major League Baseball Advanced Media.  The deal, which was originally reported on by Richard Lewis and Sports Business Daily, seems to be in the final stages of negotiations after a report from the …

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