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Tag Archives: modern

Tracking modern media audiences

It’s no good shouting at an empty room. Publishers need to know where their audience is and how to reach them, and as the demographic of gamers broadens, this is becoming much more challenging. Rewind five, ten years and magazines held more sway over the gaming masses. Each edition was …

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DICE: Modern FPS setting is "stale"

The general manager of Battlefield developer DICE has warned that fans will begin to abandon the FPS if developers don’t move to revolutionise” the increasingly stale” modern war setting. Gamers aren’t exactly short of modern military shooters. In the last 12 months alone the market has welcomed the likes of …

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The father of video games thinks modern gaming is "a disgrace"

The man who is credited with fathering the modern video games industry has delivered a damning verdict of the modern games market. Ralph Baer, who in the ‘60s designed the prototypes for went on to become the world’s first console, the Magnavox Odyssey, is displeased with the violent nature of …

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85% of retro gamers buy new titles

The vast majority of retro fans actually keep up to date with the latest releases – not just the classics. A recent survey by the Imagine-published Retro Gamer, which focuses primarily on titles from previous generations of consoles, shows that 85 per cent of its readership owns current gen gaming …

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EA: Modern Warfare damaged

The Modern Warfare franchise may never be the same again – that’s the claim of EA Partners boss David DeMartini who thinks that the world-conquering FPS franchise may never recover from the fallout of Activision and Infinity Ward’s disagreement. I don’t like to see that go on in our industry …

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Now GAME slashes first Modern Warfare

UK games retailer GAME has once again targeted the popular Modern Warfare franchise for some heavy discounting with both new and pre-owned prices for the original Call of Duty: Modern Warfare being driven to an all-new low. Last week GAME hit the headlines for selling Call of Duty: Modern Warfare …

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Modern Warfare 2 slashed to £17.99

Headlining this week’s Mega Monday at online retailer Zavvi is a quite unbelievable offer – the Xbox 360 version of Activision’s Call of Duty: Modern Warfare 2 for just 17.99. The game, which five months on from its release is still riding high in the ELSPA GfK Chart-Track All Formats …

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Modern Warfare damaged by IW saga

Modern Warfare will live on, it will continue to sell by the bucket load – but both review scores and overall sales will forever be less than they were due to Activision’s legal spat with Infinity Ward, according to Michael Pachter. I think that it is likely that future games …

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Infinity Ward is not dead

Though the flow of departures seems to have stopped – for the time being at least – tough times still lay ahead for Modern Warfare developer Infinity Ward, but one insider has insisted that the studio is not dead”. The statement comes in response to comments made by ‘a source …

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NPD: Modern Warfare breaks new record

Activision’s Call of Duty: Modern Warfare has now officially cemented its position as the second best selling game of all time in the US, NPD has confirmed, with only Nintendo’s Wii Play shifting more copies. The game claimed the exact same record in the UK last month. However, just hours …

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