Recruitment Agency Amiqus ask developers about the best way to monetise, particularly in the competitive free-to-play market
Read More »Twitter’s Fabric for Unity adds full native MoPub support
Integration of monetisation platform for mobile apps includes manual initialisation and deferred SDK activation during onboarding
Read More »‘There’s no such thing as a free lunch’: ArcticPlay on going ‘free forever’ with Hoodrip
ArcticPlay commercial director Totti Nyberg explains why the studio adopted a completely new approach to free-to-play for the mobile skateboarding title
Read More »Trion Worlds ditches free-to-play model for Atlas Reactor because ‘it’s less fun’
Multiplayer title will now be sold using premium price points at $30, $60 and $100
Read More »YouTube reworks Content ID to allow monetisation during disputes
‘When both a creator and someone making a claim choose to monetise a video, we will continue to run ads on that video and hold the resulting revenue separately. Once the Content ID claim or dispute is resolved, we'll pay out that revenue to the appropriate party’
Read More »Just 2% of players spend on mobile, but those that do pay £10 on average
Two-thirds of users make a single purchase, with more than half of buyers going on to spend again
Read More »‘Mobile spenders play at least four hours a day’
While players who won’t part with a penny average around 45 minutes daily, adds former Playdom creative director Eric Todd
Read More »DeltaDNA targets smaller games with SmartAds On-Demand
Ad mediation dynamically adjusts to player count in titles with low number of users
Read More »Chinese ad giant Mobvista pays $25m for US mobile firm NativeX
Monetisation specialist counts Square Enix, Disney, King, Rovio and Machine Zone among its partners
Read More »DeltaDNA joins official PS4 tools and middleware line-up
Analytics and marketing platform is designed to allow devs to improve the monetisation of their free-to-play titles
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