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Tag Archives: moore

EA Sports confirms reorganisation

Publisher EA has confirmed details of a high-level reshuffle at the top of its EA Sports division following the departure last week of Steven Chiang. Former head of the company’s Global Online Group Andrew Wilson will now head up worldwide development for EA Sports, while 13-year EA veteran Pauline Moller …

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Moore: Sports to drive 3D gaming

With 2010 looking to be a big year in the quest to drive 3D TV sets into consumer’s houses, EA Sports boss Peter Moore has predicted that the sports sector will be the key driving force behind the uptake of the technology in the game sector. As James Cameron did …

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Moore stands by Tiger Woods

Publisher EA has once again pledged its loyalty to beleaguered golfer Tiger Woods with the boss of EA Sports Peter Moore insisting that the firm will not follow the lead of other sponsors and walk away from the star. For the past month, we have watched the Tiger Woods story …

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Moore praises FIFA triumph in Japan

Western games may increasingly be making inroads into the Japanese market, but the struggle to penetrate the notoriously inwards-looking region remains – so FIFA 10’s appearance in the Japanese Top Ten recently is certainly something to shout about. One of the frustrations of being an American company attempting to do …

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Moore questions Guitar Hero strategy

Despite the vested interest his own company has in the music sector thanks to the Rock Band franchise, EA Sports boss Peter Moore has stated that the genre will face tough challenges ahead. If you look at the ability of the industry to sustain the big box mentality — Guitar …

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Big names enthuse about Natal

Having named a number of the industry’s big players who are currently hard at work on Natal-centric titles, Microsoft has also provided a platform for some of the publishing world’s most important execs to heap praise on its new technology. Project Natal could fundamentally change the way players experience sports …

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Dreamcast celebrates 10th birthday

Whilst fans of Liverpudlian pop may well celebrate September 9th 2009 for other reasons, EA Sports boss – and self-processed murderer of the Dreamcast – Peter Moore has reminded us all that today is in fact the 10th birthday of Sega’s famous Dreamcast console. Furthermore, in a eulogy to the …

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Moore: Games marketing must move on

EA Sports president Peter Moore has warned the publishing community against using traditional logic when marketing their games – which he believes offers too little, too late to succeed. Discussing EA Sports’ turnaround since he joined the label two years ago, Moore said that publishers were still making major mistakes …

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EA Sports Active: More Workouts detailed

Publisher EA has for the first time demonstrated and named EA Sports Active: More Workouts at its currently ongoing press conference at Cologne’s Gamescom 2009. The title will boast 35 new exercises that look to vastly expand on the already bountiful offering of workout regimes available in the first title. …

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Moore returns with outsource marketing

Former Sega marketing director Tina Moore (nee Hicks) has set up a company offering project work for companies looking to keep down their marketing overhead. Moore has held key roles at UbiSoft, Take 2, Microsoft and Sega over the past 15 years and brings a wealth of experience and contacts. …

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