MCV/DEVELOP News, events, research and jobs from the games industry
Birmingham NEC is just the start of a proposed global expansion for Insomnia. Event organiser Multiplay – which was acquired by GAME in a 20m deal in March – runs Insomnia three times a year. It has historically taken place at Coventry’s Ricoh Arena. It has now outgrown that venue, …
Read More »GAME boosts events business with Multiplay expansion
Multiplay is growing its Insomnia events by almost ten times their current size. The eSports festival – which currently takes place three times a year – is moving from Coventry’s Ricoh Arena to Birmingham’s NEC starting from this December. The GAME-owned Multiplay has signed a three-year deal with the NEC …
Read More »New senior execs for Multiplay
There have been two new additions to event firm Multiplay’s senior management team. Andy Smith joins as director of events with a wealth of experience in the sector, having managed a variety of events at the Ricoh Arena, where Multiplay events are held. He was also general manager for Compass …
Read More »Multiplay says it won’t block retailers from Insomnia events
Events organiser Multiplay has said it does not intend to stop other retailers from exhibiting at future Insomnia events following its acquisition by GAMEearlier this month. "No decisions have been made yet, but for future events our current intention is to work with retailers of all shapes and sizes across …
Read More »Opinion: GAME gamble on eSports is a safe bet
Any investment in eSports is often viewed as a risk. We have been here before with professional gaming. Pro-gaming organisations promote themselves aggressively, attract big investment, only for them to collapse and leave investors walking away with holes in their pockets. It’s perhaps why investment in this current eSports resurgence …
Read More »Was GAME’s £20m Multiplay deal an astute purchase or an unnecessary risk?
‘Retail should get involved with eSports’. It’s a headline we’ve run several times in MCV over the last two years. The big eSports specialists believe that the High Street is its opportunity to turn pro-gaming from a niche (albeit widely watched) pastime, into something every gamer can participate in. GAME …
Read More »‘GAME will turbocharge eSports in the UK’
GAME’s 20m swoop for Multiplay can transform eSports in the UK, say leading industry execs. The retail giant acquired the events organiser – famous for the Insomnia festivals – this week, and Multiplay’s founder Craig Fletcher told MCV that the deal will drive eSports success across Britain. The backing of …
Read More »Was GAME’s purchase of Multiplay a smart move? Find out in this week’s MCV
This week MCV speaks to GAME and Multiplay bosses Martyn Gibbs and Craig Fletcher about the retailer’s acquisition of the eSports firm. In addition, UK publishers and analysts share their thoughts about the retailer’s move into pro-gaming. This issue also features interviews with Slightly Mad Studios and Digital Foundry about …
Read More »Could Multiplay acquisition be a Game-changing move?
This morning’s announcement that UK retailer GAME Digital were to acquire events organiser Multiplay for 20m came as a shock for more than a few reasons. First to consider is GAME’s recent and languishing history with their shareholders, being born out of the ashes of the former GAME Group’s administration …
Read More »GAME acquires Multiplay for £20m
Retailer GAME has made a big move into the eSports and events space by acquiring Multiplay. The deal has been priced at £20m, the initial £12.6m payment of which is coming directly from GAME’s existing cash. The company says the move will help expand its community events and eSports program, …
Read More »