Tag Archives: multiplay

GAME acquires Multiplay for £20m

Retailer GAME has made a big move into the eSports and events space by acquiring Multiplay. The deal has been priced at £20m, the initial £12.6m payment of which is coming directly from GAME’s existing cash. The company says the move will help expand its community events and eSports program, …

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‘Retail should support eSports in the UK,’ urges Gfinity

Gfinity and Multiplay say retailers can help make eSports a major force in the UK. It comes as GAME is unveiled as the official sponsor of Multiplay’s Insomnia54 event, which takes place over the Easter Bank Holiday weekend at Coventry’s Ricoh Arena. Its presence will include giving consumers the chance …

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Understanding eSports: Britain’s battle to join the eSports big leagues

Fish and chips. Red postboxes. Cups of tea. eSports? While a stadium full of gamers, eyes glued to an intense Dota 2 match, may not currently recall images of Wembley Arena or The NEC, that could soon be set to change, as Britain’s pro-gaming sector increasingly vies for a spot …

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MCV @ GAMESCOM: How eSports went from joke to juggernaut

For many, it seems laughable that a free-to-play game could rank alongside iconic singersand global television shows in terms of popularity. But, just like Madonna, TheX Factor and Olympic sporting events have in the past, the League of Legends Championship Series sold out Wembley Arena this year. And this success …

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Insomnia51 gaming festival draws record 20,000 attendance

Multiplay’s gaming festival Insomnia51 scored its biggest ever crowd across the Easter weekend. Over 20,000 gamers turned out for the first Insomnia event of 2014 and the highest attendance for Multiplay in its 17-year history. It smashed the figures for last year’s 50th anniversary event, which prompted the move to …

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How eSports is becoming a legitimate sport

Millions of people around the world are playing their favourite games right now. The majority do so for fun in their free time. But others are seasoned professionals, celebrated for their gaming prowess – and even make a living through their in-game abilities and accomplishments. And then there are the …

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Insomnia eSports festival signs partnership with Razer

Razer pens deal with Multiplay to host League of Legends tournaments at all 2014 events. Insomnia is Britain’s biggest eSports festival and stages some of the most popular dates on the country’s competitive gaming calendar. With the new deal in place, Multiplay will now host the Razer League of Legends …

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GAME teams up with Insomnia Gaming Festival

UK retailer GAME has been named as the official retail partner for Multiplay’s Insomnia Gaming Festival later this month. Insomnia, taking place between August 23rd-26th, will offer a big eSports tournament and will also host the inaugural Minecraft Expo UK. We’re delighted to be working with Multiplay to support the …

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Ubisoft and HMV veterans join Multiplay

Esports specialists Multiplay has hired two new members to its sales team. Former GAME and HMV category manager Andy Pinder has joined as sales manager and will handle tournament and event sponsorship. Pinder will also oversee online advertising and sales for the Insomnia Gaming Festival. Meanwhile, Josh Winward has joined …

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Multiplay ready for UK eSports boom

This is the year of eSports in the UK, says event specialist Multiplay. The iSeries organiser claims the widespread popularity of games has raised the profile of professional gaming, and that consumers are turning to eSports titles as new releases dry up at retail. Gaming in general is now more …

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