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Must Play May: how Ukie and ERA are bringing families together

22nd May 2019 Retail Comments Off on Must Play May: how Ukie and ERA are bringing families together

Ukie discusses the thinking behind the Must Play May initiative, its spring promotion in partnership with ERA, designed to bring families together to play the most appropriate and most enjoyable games for them

New research shows ‘record numbers’ of UK people aged 55+ play video games

1st May 2019 Business News Comments Off on New research shows ‘record numbers’ of UK people aged 55+ play video games

42% of British people between 55-64 - and 27% of the 65+ group - still play regularly