MCV/DEVELOP News, events, research and jobs from the games industry
EA has enlisted Bad Boys and Transformers director Michael Bay to direct a new ad for upcoming street racer Need for Speed: The Run. However, if you fancy watching it you’ll need to head over to the game’s Facebook page and ‘like’ or ‘share’ the clip. When enough punters have …
Read More »Brand Map: Need for Speed
Need for Speed: The Run hits stores in November and this time things are a little different for the franchise. We take a look at gamers’ playing patterns. Quick time events have been added to The Run to provide out-of-car action. And this week we’re looking at Need for Speed …
Read More »Criterion: Fighting crunch saved us $700,000
Advanced build technology can help maximise project efficiency, studio says
Read More »MCV INTERVIEW: Rod Cousens on… Wii U, Vita, EA and pre-owned
The veteran Codemasters CEO has no qualms about speaking his mind, particularly when it comes to the UK games industry. And with those E3 announcements still fresh in the memory and Christmas nearly upon us, Christopher Dring sat down with the man himself to discuss everything from the challenges at …
Read More »Need for Speed’s next top model
In what it describes as ‘the ultimate job’, publisher EA has announced that it is to hire two European ‘spokesmodels’ for its Need for Speed franchise. The two winners will act as brand ambassadors at events throughout 2012 including games expos and at the FIA GT3 European Championship. They will …
Read More »EA: Free-running now in NFS
Need For Speed: The Run will take its title all too literally with the new free-running sections. During the publisher’s E3 press conference, EA announced that Black Box’s next NFS title will see players leaving their cars at certain points in the game for a spot of Parkour-style running. The …
Read More »SONY: PS3 gets EA privileges
EA is to continue its ‘special relationship’ with Sony by offering extra content for three of its upcoming key releases on PS3. Highly anticipated shooter Battlefield 3 will get a significant extra on the Blu-ray disc for no extra charge – a copy of Xbox Live and PSN hit Battlefield …
Read More »Need For Speed returns with The Run
EA has lifted the lid on the next iteration of its popular Need For Speed series. NFS: The Run will be released for 3DS, Xbox 360, PS3, Wii and PC on November 18th. The game will take players on an illicit cross-country race from San Francisco to New York. The …
Read More »EA’s Shift set for NFS IP spin-off
EA wants to establish Shift as a new franchise when Shift 2 Unleashed races to UK shelves in March. The original was part of the Need for Speed family but the sequel will branch out in order to win over simulation racer fans and compete with genre rival Gran Turismo. …
Read More »Shift 2 gets UK release date
EA has confirmed that racer Shift 2: Unleashed will be released in the UK on March 25th. It will be released in mainland Europe the day before and in North America the following week on March 29th. The publisher is also inviting punters to pre-order what the new trailer describes …
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