MCV/DEVELOP News, events, research and jobs from the games industry
Girls Aloud, Jamie and Louise Redknapp, Fern Britton and husband Phil Vickery and Ronan Keating’s family will all star in Nintendo’s new marketing campaign. The push kicks off from October 27th. Nintendo describes the latest line-up as Natural choices in light of their appeal to a wide range of audiences …
Read More »Finally… Nintendo gets trumped on DS
Ubisoft became the first ever publisher to outsell Nintendo on DS in the UK last week – challenging the belief that third parties can’t succeed on the Japanese company’s consoles. Nintendo has been the dominant software publisher on the console in terms of units since the DS launched on March …
Read More »Hirai: We cant allow Nintendo to run away with it
Global Sony Computer Entertainment boss Kaz Hirai has reiterated that the focus of PS3 is games – and demanded that PlayStation can’t allow Nintendo to run off alone”. Despite boasting of PS3’s Blu-Ray capability and processor power in the past, Hiari has once again said that the company’s focus for …
Read More »Fils-Aime: Well always need retail
Nintendo of America chief Reggie Fils-Aime has pledged that the platform holder will always need retail to sell its boxed product. Speaking to VentureBeat, Fils-Aime said that the digital capabilities of the firm’s new DSi would never become more important than boxed retail. He commented: It’s a nice added business …
Read More »Sony: DSi wont expand Nintendo audience
Sony’s director of hardware marketing John Koller has complimented the new features of Nintendo’s new DSi – but questioned whether the console will significantly expand the firm’s audience. Speaking to Gizmodo, Koller discussed the lukewarm reception Nintendo received after their last hardware revision – the DS Lite – and the …
Read More »Nintendo first-party studios are ‘doing great’ says Fils-Aime
Nintendo of America head says that the company's global development staffing has increased
Read More »DSi to be region-locked
Nintendo has confirmed that new downloadable and boxed software for its DSi console will be region-locked. A spokesperson for the firm told CVG: "DSi software (software that is only compatible with DSi) is region locked, eg: European DSi software can only be played on European DSi consoles. "Nintendo DS software …
Read More »DS Lite still has huge untapped potential
In an interview with Wired.com, Nintendo of America’s executive vice president of sales and marketing Cammie Dunaway has stated that the unveiling of DSi doesn’t mean the end of the DS Lite. When asked whether DSi would replace DS Lite, Dunaway said: Right now we’re still working through what the …
Read More »Sainsburys to slash 360 to under £100
MCV sources have revealed that Sainsburys are set to aggressively cut the price of Wii and 360 hardware. As of tomorrow morning, the supermarket chain will reportedly cut the Nintendo Wii from 179.97 to 149.97, whilst the Xbox 360 Arcade is to be dropped from 129.97 to 99.97. The Xbox …
Read More »Nintendo UK: No price cuts before Christmas
Nintendo has told MCV that it won’t be dropping the price of the DS or Wii for Christmas, despite the fact that competitor Microsoft has already heavily slashed the price of all three Xbox 360 SKUs in time for Christmas. Following the 360 price cuts, Nintendo’s Wii is no longer …
Read More »