MCV/DEVELOP News, events, research and jobs from the games industry
Despite Nintendo’s admittance that it will not be able to meet the demand for its Wii console this Christmas, and the recent price drops on both Xbox 360 and PS3, analyst Screen Digest has said that there may be no stopping Wii’s rise to market dominance. In material terms this …
Read More »Screen Digest: "There’s no stopping Wii"
Despite Nintendo’s admittance that it will not be able to meet the demand for its Wii console this Christmas, and the recent price drops on both Xbox 360 and PS3, analyst Screen Digest has said that there may be no stopping Wii’s rise to market dominance. In material terms this …
Read More »Nintendo value reaches record high
Following the ongoing success of both the Wii and the DS, platform holder Nintendo has seen its market value hit an all-time high of YEN 10 trillion, or $85 billion – the highest it has ever been, according to news agency Reuters . Nintendo’s stock price today rose by 5.3 …
Read More »Nintendo value reaches record high
Following the ongoing success of both the Wii and the DS, platform holder Nintendo has seen its market value hit an all-time high of YEN 10 trillion, or $85 billion – the highest it has ever been, according to news agency Reuters . Nintendo’s stock price today rose by 5.3 …
Read More »Kaplan: Gamers were getting bored before Wii
Nintendo of America’s marketing executive Perrin Kaplan has said that consumers were getting bored of what the video games market was offering them until the arrival of the Wii, according to Next-Gen . Kaplan told Advertising Age that: A major insight that Nintendo had early on was that they saw …
Read More »Kaplan: Gamers were getting bored before Wii
Nintendo of America’s marketing executive Perrin Kaplan has said that consumers were getting bored of what the video games market was offering them until the arrival of the Wii, according to Next-Gen . Kaplan told Advertising Age that: A major insight that Nintendo had early on was that they saw …
Read More »Japanese developers wary of Wii?
Nikkei report shows discontent stirring in industry
Read More »Japanese developers wary of Wii?
Nikkei report shows discontent stirring in industry
Read More »Fils-Aime named Marketer of the Year
One of the most recognisable names in the games industry, Nintendo of America president Reggie Fils-Aime, has been named as the Grand Marketer of the Year by trade mag BrandWeek. Since making a splash in the games industry following his infamous kicking ass and taking names” speech at 2004’s E3, …
Read More »Fils-Aime named Marketer of the Year
One of the most recognisable names in the games industry, Nintendo of America president Reggie Fils-Aime, has been named as the Grand Marketer of the Year by trade mag BrandWeek. Since making a splash in the games industry following his infamous kicking ass and taking names” speech at 2004’s E3, …
Read More »