Tag Archives: opinion

OPINION: Why is games TV advertising down year-on-year?

Generation Media account executive Joe Phelan looks at the decline in games marketing so far this year and finds out in which sectors TV ads are concentrated. Following E3, many will be looking forward to the end of the year, but we have decided to look back on 2016 so …

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Opinion: Emotional labour in the games media (and beyond)

IHS games analyst Steve Bailey asks if we need to be concerned about the sheer extent of hostility that can sometimes face people who work in the games media. Iwas a freelance games journalist up until 2008, writing almost exclusively for print. Then, gaming forums featured some hostility toward the …

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Opinion: The changing landscape of games industry conferences

SuperData’s Joost van Dreunen discusses the rapid rise and sheer number of video game events designed to educate the industry on the next big thing. For this year’s E3 conference, I’d like to not talk about E3 for a change. Over the course of my tenure as an industry analyst, …

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