Tag Archives: opinion

When building a platform, one of the first challenges is persuading developers that experimenting with it is a good use of their time. The next challenge is learning from all the fantastically inventive ways developers find the edges of your tech. Improbable’s platform, SpatialOS, enables game developers to build massive, …

Esports games and their players generate a lot of data for developers. DC Labs visualisation and data analytics experts Florian Block and Anders Drachen talk about how we can put this data to even better use

The daily active user (DAU) is a common engagement metric, often used in gauging companies’ performance and value. In gaming, however, DAUs vary markedly across mobile, PC, console and social. The differences are seen in penetration rates, demographics, engagement and spending trends. As the silo walls between gaming formats gradually …

The games industry is experiencing a publishing renaissance, as even the most ardent proponents of self-publishing have now learnt that selling a game from the equivalent of your bedroom is not a great replacement for the human touch. The title ‘publisher’ may not yet be ‘clean’, but even pragmatists are …

The only times that Crash Bandicoot isn’t top of the UK game retail charts is when it’s out of stock. Jem Alexander considers what this means for remasters vs fresh, modern games that don’t sell quite as well

It was when the Ninja Turtles were going through their most formative years and the Ghostbusters were on call most nights, that the UK toy industry woke up to a new dawn of children’s entertainment. 1993 was a year of big franchises and even bigger toys; the Ghostbuster HQ Playset …

As the dust settles on another explosive E3 show, the latest titles appear to be capturing the hearts and minds of generations X, Y and Z more than ever.  The way in which gaming advertisers are now reaching these adapting audiences is substantially evolving, especially in video. However, as the …

Psyonix’s car-based kickabout Rocket League is two years old this month, and while most toddlers can’t even string a sentence together, Rocket League has managed to mark itself out as one of the most promising esports of the generation. Over those two years, Rocket League has picked up 33m players, …

Expansions for narrative games are becoming too big for their boots. Jem Alexander thinks these smaller triple-A experiences are a great way to remove financial pressure from developers and players alike

The dust has now settled on E3 and deltaDNA CEO, Mark Robinson, responds to our opinion piece on VR at the show